Digital Strategy
Tag: ecommerce
Did the Pandemic affect Canadian business?
Changes in customer buying habits Did the Pandemic affect Canadian business? How did the pandemic create a shift in business strategies and what changes needed to be made. What did this mean for Canadian businesses? Buying habits have been changed by the pandemic. It caused brand loyalty to fall while eCommerce has increased substantially. Due…
Digital Marketing Strategy for Fashion eCommerce Startups
A digital marketing strategy is essential to have in a business. It demonstrates the company’s current position (compared to competitors), discusses strategic goals, and sets out how to achieve them. Business start-ups must first assess competitors in the industry and find a gap in the market. The company then specifies its target demographic and differentiates itself…
Why are Luxury Brands Beginning To Invest In Digital retailing?
Digitize or Die: Traditional luxury brands are finally transitioning into the digital side of the business whilst remaining cautious in selling online on their own eCommerce platforms.
10 Powerful Digital Marketing Strategies for E-commerce in 2021
Digital Marketing Strategies:- Ever since the Covid-19 pandemic, the eCommerce business has been on the rise significantly for the past months, and there are tons of competitors online. Everyone is finding a way to increase brand awareness and sales other than their physical stores. However, your digital marketing strategies should be tailored to your eCommerce…