Tag: emotionalbranding

Written by: Karen Anglas Humans are complex. We are a mixture of feelings, thoughts and memories also, body andsoulare linked. Our mind is involved in everything we do, and one of the things we often tend to dois buy. We need many things for our survival: food, cleaning and health items, clothing, and also other things don’t “need” but  buy them anyways. Why is that? Let’s see: Between the rational and the emotional 95% of the buying decisions we made are not rational or logical, they are unconscious. Without emotions, we cannot make choices. Emotions are a very important part of ourselves: we feel all the time, and psychologists says…