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International Institute Of Digital Marketing™

Tag: Fashion Industry

fashion marketing strategy

Fashion Marketing Strategy Plan, Become Success in Your Industry Niche.

Posted on January 16, 2022January 16, 2022

Hijab fashion is a simple/modest yet a beautiful and unique look.The fashion world is constantly changing whereas it’s focusing on the oldies or this year’s fashion. But as the fashion world is growing it’s becoming more scarce of modest outfits that hijab women can be comfortable in. This is the fashion niche I have always…

Digital Marketing Strategy for Fashion eCommerce Startups

Posted on July 4, 2021July 9, 2021

A digital marketing strategy is essential to have in a business. It demonstrates the company’s current position (compared to competitors), discusses strategic goals, and sets out how to achieve them. Business start-ups must first assess competitors in the industry and find a gap in the market. The company then specifies its target demographic and differentiates itself…

Digital Marketing Strategies for Fashion and Luxury Brands

Posted on July 2, 2021July 2, 2021

Introduction Digital marketing for the fashion industry in a post Covid-19 world: the pandemic has given rise to an unprecedented health crisis and has imposed new and stringent security constraints that companies in the fashion industry are also called upon to measure themselves against. Among these, companies who are successfully riding the wave owe much…

Luxury Digital Retailing

Why are Luxury Brands Beginning To Invest In Digital retailing?

Posted on April 10, 2021April 10, 2021

Digitize or Die: Traditional luxury brands are finally transitioning into the digital side of the business whilst remaining cautious in selling online on their own eCommerce platforms.

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