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International Institute Of Digital Marketing™

Tag: global

Customer's culture

Global Digital Marketing and Hofstede’s Cultural Dimensions

Posted on November 30, 2021November 30, 2021

Global digital marketing allows businesses to reach audiences all over the world. Unfortunately, many companies fail to acquire and retain international customers, because they don’t take into consideration the cultural differences of their new audiences. It is hard to fully understand the culture of your international audience if you have never been exposed to their…

Digital Marketing Has Taken Over The World

Posted on November 19, 2020March 29, 2021

MARKETING DURING THE OLDIES 10 years ago, things were much more simple. Just think about the fact that there were only a few smartphones to choose from, and the worldwide web really wasn’t that wide or connected as it is now. The information pool was nowhere near where it is now. To decide about purchasing…

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