The Impact of Social Media in Boutique Hotels The boutique hotels sector is an industry that always updates itself and should always blend according to the era, the lifestyle of the people, trends, and if there are big changes happening in the world. However, it can be easily affected by uncontrolled situations like if there…
Tag: google ads
Cookies phase out and its alternatives for Digital Marketers
By Manju Mani – Brand Marketing Analyst at IIDM™ End of Google third-party cookies in 2022, what does that mean to you? Well, let’s start from here, what are cookies? You may think about those crunchy ones that we treat ourselves with, well they are but the ones we are talking about here are found…
Digital Marketing Strategy plan for your web-based business
A digital marketing plan is a structured document that contains details about the strategies, campaigns, channels and goals. The critical need for a solid and innovative digital marketing plan in the year 2021 cannot be understated. The COVID-19 pandemic has become the catalyst for major change in the way that business’ conduct their daily operations…
Digital Marketing Plan for Churches
Church attendance is steadily decreasing, especially among millennials. In their efforts to attract new attendees and reach a younger audience, churches have often mistakenly used misleading marketing tactics that are more of a turn-off to the target market. More than any other industry, authenticity is the single most important element of church marketing. Instead of…
Digital Marketing Plan for Authors/Writers
Basic tools to use to be a successful author/writer (author Kgothatso Mampye) History of Publishing Although most authors/writers have been using a well-known method of typing and publishing a book that readers can purchase inside the book store the traditional way of buying a book inside the store is slowly fading away to the…
4 easy steps to become a Digital Marketer
Digital marketing is an advertising technique that can be done through many different digital platforms such as, Google AdWords, social media, email marketing and many more. Using these internet marketing techniques helps the company to grow their businesses. In this pandemic, not only consumers, but the companies are also heavily relying on internet marketing, to…
10 Powerful Digital Marketing Strategies for E-commerce in 2021
Digital Marketing Strategies:- Ever since the Covid-19 pandemic, the eCommerce business has been on the rise significantly for the past months, and there are tons of competitors online. Everyone is finding a way to increase brand awareness and sales other than their physical stores. However, your digital marketing strategies should be tailored to your eCommerce…