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International Institute Of Digital Marketing™

Tag: Personalisation

netflix and spotify icons

HOW POPULAR BRANDS USE MARKETING PERSONALISATION

Posted on August 9, 2021August 9, 2021

by Thakazelo Douw If you have ever shopped online or seen online advertisements, you have encountered recommendation systems – they are the key to marketing personalisation. With the continued popularity of YouTube, Netflix, Amazon and Spotify, recommendation systems are everywhere online. Examples include movies/shows on Netflix or book/clothing suggestions on Amazon. Data scientists Baptiste and…

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