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International Institute Of Digital Marketing™

Tag: Search engine optimization

SEO – Why Small Businesses Should Invest in it?

Posted on March 6, 2022March 6, 2022

In today’s age it is important for all businesses to invest in Search Engine Optimization (SEO). This blog post will focus on the importance of small businesses specifically investing in SEO. Having an online presence does not only mean being active on social media platforms, it also means having a website. Websites are informative and…

SEARCH ENGINE OPTIMISATION (SEO) IN DIGITAL MARKETING

Posted on September 19, 2021September 19, 2021

Imagine having an outlet with no signage on it – no name, no glass, nothing. People may come in out of curiosity, looking for product A, when you are actually selling product B. Now, if you have a shop with a legitimate name and presumably a product image on it, it will draw a lot…

Competitor analysis in digital marketing to Attain competitive Advantage

Competitor Analysis In Digital Marketing To Attain Competitive Advantage

Posted on September 15, 2021September 15, 2021

Competitor Analysis is the key to be the market leader in digital marketing in order to attain competitive advantage. Competitor Analysis can be conducted via Digital Marketing Methods like SEO, PPC, SMM and Content Marketing by using SEMrush and Similarweb.

How to Become An SEO Expert (10 Steps Guide)

Posted on September 5, 2021September 14, 2021

Do you want to learn how to increase your traffic and achieve higher rankings for the keywords that can generate more sales and revenue for your website? Then you should learn everything there is to know about SEO and become an SEO Expert. Having SEO expertise is not the sole privilege of SEO professionals. It’s…

5 Step Plan: Digital Marketing For Accessories Business Made Easy

Posted on August 3, 2021August 27, 2021

Accessories have been used to bring outfits together since ancient times. A lot of clothing retail stores have found success in selling accessories to customers. With the rise of eCommerce, we now see many small businesses shift their focus to selling online. If you have an accessory business online and you’re looking for help with…

digital marketing, online marketing

4 Simple Ways Small Businesses Can Use Digital Marketing.

Posted on July 20, 2021August 27, 2021

When we come across the word marketing, we tend to think of high-quality T.V commercials, large billboards, sponsorships, and funny Superbowl ads. These marketing techniques are typically only available for large companies who can afford them. This may seem a little discouraging to small businesses, which do not have the capital to use these techniques….

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