SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. What goes into SEO? To understand the true meaning of SEO, let’s break that definition down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they’re…
Tag: search marketing
Why SEO is important?
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click…
Digital Marketing Strategies And The Effectiveness For One Business
What is a Digital Marketing Strategy? A digital marketing strategy refers to a master plan for achieving a long-term goal or objective. It involves a series of actions that use online marketing channels such as owned, paid, and earned media. A digital marketing action plan permits you to build and launch your online marketing strategy with…