There are plenty of social media sites that have stuck around for years, even decades. But what doesn’t remain constant is how they’re best used, especially when it comes to marketing. Every year, and sometimes even more frequently, brands, individuals and marketing teams have to reconsider what they’re doing in terms of promotions. Why? To keep up…
Tag: #seo
Benefits of SEO in Digital Marketing
SEO, which is the abbreviation of Search Engine Optimization, is very important in today’s digital world. Search engines such as Google examine all the items on your site and present search results accordingly in internet searches. Many websites want to rank higher in these search results using SEO, because the higher your website appears, the…
SEO and Its Practices: White, Grey, and Black Hat SEO.
SEO is the marketing approach that focuses on increasing the visibility of a website through its organic traffic. The ranking follows some rules set by the different search engines. From time to time, the search engines update their algorithms, and marketers need to be aware of all the changes to maintain their good positioning in…