By Manju Mani – Brand Marketing Analyst at IIDM™ End of Google third-party cookies in 2022, what does that mean to you? Well, let’s start from here, what are cookies? You may think about those crunchy ones that we treat ourselves with, well they are but the ones we are talking about here are found…
Tag: target audience
10 Best Branding Strategies
When we talk about branding strategy, we must realize that this concept is not just about the image of a business such as a logo or website, the real brand strategy is much more than that. Are lots of ways to position your brand, you just need to choose the strategy according to your business…
How to do Digital Marketing of Bakeries
Who doesn’t eat desserts? In every part of the world, no matter how different the cuisine is, dessert always completes the meal. With this, the bakers are popping up their businesses everywhere – even if it doesn’t have a tangible shop. Virtual bakeries have boomed since the pandemic hit. People have got a lot of…
5 Principles to note in your Marketing plan
Sarah Mcguire defines a Marketing Plan as a report that outlines your marketing strategy for the coming year, quarter or month. A marketing plan includes objectives that explain what you are trying to achieve.Lot of people have an idea of what they want to do and how they want to do it but the little…
Social Media Targeting: Why It Is Important
International Institute of Digital Marketing™. Social media targeting: Why is it important