The key to successful online marketing is what every legal company owner wants to know, yet the most often known “secret sauce” is not a secret. Even the newest and best marketing approach might continue to fall flat without a solid basis. That is why you have to establish from the very beginning the main pillars of your marketing approach. These factors are based on how potential clients search and engage online for businesses seeking to produce more organic trade and leadership: on Google, on social media, through paid advertisements and engaging content. There must thus be three components at the heart of any legal marketing plan to thrive in a competitive area. Let’s dive deeper into this blog!
Do I really need digitalized marketing plan for my law firm?
First of all, it is necessary to understand why your law business must have a digital marketing plan. While many legal professionals explore several techniques, like posting on Facebook, running Google Ads and so on, these efforts frequently end in stifling the budget (or squandering your time).
Planning involves taking the time to analyze what your target audience is looking for, how it interacts with information online and what will force you to work with. It includes analyzing which platforms are most suited to your particular company model and which techniques are most competitive.
We go to the basics of this blog to know exactly where you can start to build your legal business from the very beginning to be successful. Here are the three critical aspects of digital marketing: each law business should have to produce more traffic and leads consistently.
1) Social Media Marketing
What is it?
Lets face it, almost everyone knows what is social media. Social media marketing is a marketing sector that most attorneys know about, but still a widespread misunderstanding and under-utilization. While there are many social media sites, not all of them are made on an equal scale – Facebook, Twitter, Instagram, LinkedIn and beyond. The platforms that you utilize rely on who your audience is and how the material is used online.
Why is it important?
Social media marketing is attraction-based marketing that may help potential customers see your business while users may not actively seek your brand.
You may create trust and attract more customers by providing eye-catching material based on themes that are of relevance to your audience as soon as they are prepared to recruit an attorney.
Users can follow and connect with your social media pages for months or years before they are ready for contact. Your goal should thus be to nurture your audience so that if and when they’re looking for a legal firm, they become an apparent first option.
2) Search Engine Optimization
What is it?
Given the company’s nature, Search Engine Optimization, SEO is the primary source of organic traffic for law firms. For example, Google, the world’s largest search engine, is used mainly by clients to locate attorneys for them. If you’re not on Google, you have a high risk that the competitors will drown your company out.
SEO for attorneys is crucial since the aim is to catch potential customers looking for services such as yours. You will indeed like your website to be a highly regarded searcher, for example, if a prospective customer looks for a “Company lawyer in Singapore” and you meet the criteria.
Why is important?
Even in some of the tiniest service sectors, the legal profession is very competitive, and thus you need a robust SEO approach if you want to stand out. High search results are the finest strategies to attract new website visitors and make them pay customers.
Keyword research – a method of discovering the key phrases used by your target audience for research in law firms like yours – is the basis of any SEO plan. To uncover these phrases, using SEO tools like Ahrefs.com or SEMrush.com depending on how many searches it creates each month and how competitive it is.
3) Pay Per Click Marketing
What is it?
Pay Per Click, PPC; advertising involves conducting sponsored advertising to increase exposure and provide additional guidance to your legal practice. You pay a charge for every person clicking on your advertising, as the name indicates. PPC may be a little costlier than other marketing kinds, but there are many insights into the process, and you will probably get quicker results.
Why is it important?
If you wish for sustained growth in your organization, investment in SEO is crucial, but starting to see your SEO efforts pay off may take several weeks to a few months. That is why many legal firms at the same time engage in PPC to start generating leads immediately.
Utilize the 3 aspects for Success!
It doesn’t have to be difficult or complex to create your own digital marketing action plan. You have a fantastic breakthrough starting with the basics – social media marketing, PPC and SEO – to support any future marketing initiatives. For every company serious about increasing traffic and leading consistently, these three pillars are crucial.
To start your legal practice to be successful, implement one or all of these pillars now. You will see more remarkable outcomes over time, and you are glad for the effort you have made to create a firm foundation right from the start.
International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI