The reason for my topic is that the world are moving more into the digital space and businesses are shifting their focus to be more virtual than ever before.
Digital marketing is now more than ever a core factor in the business world as it was 10 years ago.

Let’s look at some examples why I make this statement:

Gyms:
Who used to be in massive buildings are now operating virtual based on online instructors giving online fitness training in the comfort of your own home, based of the lockdown that is happening world wide, the only way to keep clients and keeping clients active is taking on this approach.

Restaurants:

All the restaurants are now doing online orders and deliveries to customers, and some has never done it before because of lockdown and curfew times that has being set into place for them to adhere by.
The only way for them to continue being in business is to take on this approach for themselves and their loyal customers. Some even close their doors and put down employees due to the negative impact of covid 19.

Businesses:
The norm for any business to have meeting is by getting everyone together in one room for big meetings but the way the business world has changed due to covid, most businesses allow their employees to work from home and with that being said they are currently have virtual meetings with employees to be up to date and to communicate, because its more safe than to have 100 employees in one building everyday and spread the virus.

Retail Stores:
Retail stores are focusing more on online orders than actually walk in customers because customers are now scared to be in crowded places and even scared to leave their homes to go shopping and that will become more demanding as time goes on.

Banks:
More and more banks are becoming more digital and allow customers to do online applications, there are even banks that are operating without an office. its just online with no consultants or any one that you speak to directly. Customers can apply for loans, credit cards and even open up additional bank accounts online.

Conclusion

Digital marketing is affordable for existing and upcoming business and it will help the business to get their products and services out to their target markets and build brand loyalty to all customers. The business world is moving more digital than ever before.