In today’s technologically-empowered world, businesses need to make their presence known.
This happens in various ways: social media, company website, compatible mobile app, and much more.
The one thing that all these have in common are the use of digital marketing skills.
Now let’s get into the digital marketing skills every business owner, manager, and entrepreneur needs to know about having an online presence.
Create and Sustain a Brand
Companies need to be a recognizable brand. How can customers choose your brand if they’ve never heard of you?
A company is the organized collection of workers, managers, and CEOs that make every business decision. A brand, on the other hand, is the recognizable identity of a company that has personality traits and characteristics.
It’s what makes consumers think, “Oh I know where to go!” when they have a need that has to be fulfilled.
Your brand is reliable. Your brand is recognizable. And most importantly, your brand delivers exactly what it promises.
Having a successful brand image will result in having all your work done for you. Customers quickly resonate and relate to your brand based on the images you use, the feelings you convey, and the values your company may have.
And this makes any purchase decision for them much easier! If they love you, they will love your products.
Tracking Analytics
Next, after creating and uploading brand-related images or posts to your social media, does the work end there?
No! We need to see how successful the post was and if it reached the correct audience. We also take a look at how often the call-to-actions were clicked, how many times this post shared, and other important metrics.
What’s the point of sharing a message if it didn’t get across properly? As marketers, we never want our message to go unheard.
Some of the most popular analytics apps that marketers use today include Google Analytics, Google Tag Manager, Adobe Analytics, Adobe DTM, and KissMetrics.
For five more recommendations on different analytic tools you can use, check out Julian Juenemann at MeasureSchool on YouTube for more.
Get Creative!
Lastly, our sole purpose as marketers is to create value. And a big part of that job is done creatively!
The internet provides us with so many possibilities. Your business’ online presence can be supported with videos, texts, posters, and many more. The goal is to get creative!
The following are examples of the different ways you can solidify your online presence:
- Branding Posts
- Informational Branding Posts
- Short or Long Video Advertisements
- Various Social Media Platforms
- Instagram Stories
- Facebook Posts or Stories
- Twitter Posts or Tweets
- TikToks
Conclusion
In short, digital marketing is becoming increasingly important. So get ahead of the curve by focusing on these fundamental skills: Creating and Sustaining a Brand, learning to Track Analytics, and optimizing your Creativity as a marketer. If you’re interested in learning these skills and more, check out the International Institute of Digital Marketing and the courses they offer.
