The eCommerce industry is ever-changing and has gone through a lot of transformation. Understanding ecommerce now and beyond is of paramount important in the digital landscape. This is because it helps you in preparing for the future and in website development strategy for improved results.
Further more, more retailers are switching to online selling, and entrepreneurs are setting their start-ups online.
As we will step in 2022 very soon, it’s wise enough to know about some of the eCommerce trends that will help smoothly run your websites and apps.
This blog article will give you an insight and in-depth overview of each trend that will help you grow your eCommerce business in 2021 and beyond.
Let’s look at these trends in advance to future-proof your eCommerce business.
(1) Omnichannel retailing provides shoppers with seamless and consistent experiences across all channels and device.
With the increasing use of mobile devices and voice assistants, we can expect that the number of the omnichannel customer will increase in the year 2021and beyond.
You can make use of analytics tools such as Finteza that provide detailed eCommerce analytics to identify the customer’s behaviors and track everything related to the cash flow.
The new payment methods on eCommerce sites are diverse, and the payments made through these methods are secure.
(2) Ecommerce Virtual payment methods
Below are the payment methods used by eCommerce websites these days:
- Mobile payment through apps like Apple Pay, Android Pay, Samsung Pay, etc.
- Digital wallets
- Biometric recognition
- Other payment apps, such as Paytm, Google pay, etc
(3) Chatbots for the Win
Chatbots have been part of the eCommerce industry for a few years now, and they have been a big help for both the customers and retailers.
Equally Chatbots work as a personal assistant to guide the customers through every step during online shopping.
In recent years, the addition of AI-powered chatbots will provide more accurate and relevant responses to ensure a more significant and better customer experience.
It is predicted that chatbots’ growth will reach at least $1.25 billion by the year 2025. The chatbots will become even smarter in the future.
Thus, the eCommerce development company will integrate chatbots while developing eCommerce websites and apps.
(4) Mobile Websites vs. Mobile.
There has been tremendous growth in online shopping in the past few years. This year specifically, due to Covid-19, online shopping has reached its golden time.
People these days carry their mobile phones with them wherever they go, and thus, shopping through the phone has become so simpler.
Additionally, smooth shopping experiences through mobile apps make shopping easier on mobile phones.
Thus, we can say that mobile apps and mobile shopping play a vital role in the eCommerce industry and its growth.
(5) There will be a growing volume of voice search in the ecommerce world.
Not only do more people own smart speakers, but they also rely on voice assistants to complete daily tasks.
Loop Ventures forecasts that 75% of U.S. households will own a smart speaker by 2025.
As more homes adopt smart speakers, more consumers will utilise voice search to shop online, order food and organize their lives.
In fact, it is estimated that by 2020, voice commerce will generate a total of $40 billion in sales in the U.S. alone. And Amazon already activated its voice purchasing last 2016.
(6) Customers respond to video.
Video proved to be a great way to engage customers in 2019, and it’s not going away anytime soon.
Creating videos for your website is a great way to instantly grab and engage a customer and inform them about your product or service.
(7) AI helps shops learn about shoppers.
Artificial Intelligence (AI) and machine learning make it possible for the customer to have automated, personalised shopping experiences.
AI is continuously collecting data on how a customer shops and when they buy purchases . It’s a piece of technology that really can’t be replicated in-store.
(8) Global eCommerce retail sales to hit $4.9 trillion by 2021
New studies projected that the worldwide retail eCommerce sales will reach a new high by 2021.
Ecommerce businesses should anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. This shows a future of steady upward trend with no signs of decline.
The Future of Ecommerce is Clear
The eCommerce industry has gone through a lot of transformation. And new and updated trends are entering the industry all the time.
In conclusion, eCommerce trends will prepare you for the future and in website development strategy.