It is no exaggeration to say that marketing dominates most corporate advertising strategies these days. So today we’ll go to see the importance of the digital marketing and the future about it.
Online marketing offers so many benefits, but first of all, is low cost. Online marketing tends to be cheaper compared to offline marketing. New brands on a smaller budget can easily reach their target audience, especially since some methods, such as social media, are completely free.
Second, ease of easy performance measurement and analysis. If you use an analytics tool like Google Analytics, you can track the performance of your online advertising and marketing. Through analysis, you can define your target audience or find out which types of content perform well, and get more efficient results. You can modify your marketing strategy the way you get it.
Third, long-term exposure. Certain types of ads, including SEO and some sponsored ads Online marketing, will last for a long time. at the initial cost. It is very good value for money because it gives a lot of results.
Fourth, Reach a large audience. SEO, social media marketing, advertising, etc. The method allows you to reach a significantly larger number of people. Especially on social media, where people can engage. When you create content, it spreads more than you think.
Lastly, Build relationships with customers. Your target audience is more likely to see your ad over and over again online. As brand awareness increases, they will begin to recognize the brand more quickly, and the more they see a particular brand, the more they will trust it. As a result, online marketing strengthens the relationship between the customer and the brand.
Then how will digital marketing go in the future?
It’ll be more important to do digital marketing using Social Media and Search Ads. After COVID-19, the marketing budget is expected to increase again.
A Gartner study found that 74% of marketers plan to spend more on digital advertising by 2021, and 66% plan to spend on search advertising.
With more than 3.5 billion searches on Google every day, the search volume is increasing, so the strategy to expand search ads is reasonable. According to statistics from Wordstream, the current conversion rate for the search network is 4.4% and continues to grow.
Similarly, as social channels continue to grow in popularity, social advertising is also making an impact. Social ad impressions increased by 20% year-over-year.
However, paid search and social media platforms are still complex areas that are not easy to implement. To do it right, you need to target online users more precisely and optimize your ads with AI-driven segmentation and keyword targeting, rather than relying on trial and error.
For social media advertising, predictive-based segmentation can be realized by leveraging AI to discover hidden interests of users and identify interests that are most likely to respond. Additionally, using AI to group keywords into clusters to identify similarities can minimize duplication and optimize reach.
To optimize the use of keywords in search ads, AI can be used to continuously detect which keywords are performing and which keywords have reached their limits, and adjust exposure or stoppages.