To many digital marketing is seen as online marketing it’s seen as a simple task of companies just uploading images, advertisements, etc. When in reality it is so much more.
Digital marketing is all about connecting with the consumer. Maybe not physically but there is a connection there is mutual ground. Digital marketing is all about email marketing, content marketing, search platforms, social media and more.
Taking this Coronavirus Pandemic as an example people have stopped going out as much which means traditional advertising is taking a hit. Because of this companies and mainly small businesses have started taking a more active approach to their digital marketing strategy. As they make sure that their brand stays relevant and out there.
Economy and impact.
People are losing their jobs or working from home. What is happening pertaining to the Pandemic is a major economic shift.
The Digital Economy is the impact of patterns found in production and consumption. Which includes how good and services are marketed and traded globally. This is enabled by information and communication technologies (ICT).
Digital marketing methods have proven to be the most cost-effective way to reach potential consumers. Tactics such as Mobile Marketing, Affiliate Marketing, Cost Per Click (CPC), Viral Marketing, etc. Creates a better understanding of the impact and awareness digital marketing has between a company and consumer.
Local SEO is a valuable digital marketing tactic. As many potential consumers are looking local companies or businesses amidst this Pandemic. These searches often lead to purchases.
In a Nutshell
The Importance of Digital marketing plays vital role in how we as consumers and producers move forward in this digital playground that is encompassing our daily lives.