Most of the time, we wonder how to make our ads more eye-catching or just more visible for our audience. But the question is: is my creativity not good enough to get people’s attention? The Golden Ratio is here to support us with that, let’s dive in.
Well, probably all this time, we have been misplacing all the elements of the design. Luckily, there’s a strategy The Golden Ration-. among others that have been used since 1912 it was discovered by the mathematical Euclid of Alexandria Green a hundred years BC. Some of the widely recognized artists and influencers of our history, such as Leonardo Da Vinci, Salvador Dali and Michelangelo have used it for their artwork to achieve perfection and attract people’s attention.
The Golden Ratio is actually a mathematical ratio that is present almost anywhere, like nature, architecture, painting, and music. But when it’s specifically applied to design, it creates an organic, steady look, and aesthetically pleasing composition.
The Golden Ratio or the Golden Section is visible when you divide a line into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618. This formula can help you when creating shapes, logos, layouts, and more making the designs more visually appealing.
How can it be applied?
The Golden Ratio is a practical guideline for determining the dimensions and locations of the designs. So all the elements will be easy to read, well-organized and will help to provide a good balance of information in the design for the reader. The Golden Ratio works when thinking about the layout, spacing, content, images and forms. These will create an amazing and unforgettable experience for the audience creating benefits to the company in brand awareness, marketing campaigns Websites, apps, photography, the architecture of buildings and logos, showing natural sense and balance of hierarchy.
Adding and cropping images
When drawing/ inserting the golden spiral in your design, make sure that the focal point is in the middle of the spiral. Also, you’ll be sure to identify which are the focal points, how to centralize a headline for maximum impact, or which elements need to be shifted to give the design more energy. When copping images, you can recognize the Golden Spiral as a guide for the image’s composition.
The Golden Ratio will highlight the main areas to make it appealing for users and get their attention. The Golden Ratio will help you create the precise layout for your websites, magazine spreads, and more. Also, the Golden Ratio helps to determine the size and placement of each element to ensure a well-proportioned cover. Also, will help you to find the perfect spot for the most important element of your content
Typography and defining hierarchy
Picking the right size for your posts or designs is always a struggle, but the Golden Ratio will guide you, finding the right size for headers and body paragraphs. So, for instance, the body copy is 15px. If it is multiplied by 1.618 you will get 24.27, which means that the header text size of 24px or 25px will follow the Golden Ratio pattern and will balance the body font size. Or in the case that the body is the one that you’re trying to figure out would be if the header is 30px it will be divided by 1.618 to find the body size (18.5 or 19).
Give it shot in your next design, you’ll clearly see an improvement and development in your projects. Remember that high-quality content generates and attracts customer attention easily, so you can communicate the message efficiently and drive more traffic to your website/ social media accounts. We can also identify the Golden Ratio in nature as it’s constant, making everything seem more appealing to our brain, creating positive responses.
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