There are so many informal names for the Townships in South Africa. Townships are found throughout South Africa and many of them were forcefully formed through the group areas act of Apartheid, I do not want to give you a history lesson or a lesson in politics 101. I will leave that to the expert.
“Kasi” another name for Townships are characterised by overcrowding, poor and cheap housing amongst other social issues. Despite the social problems facing people who live in ekasi, there lies a hidden germ, a forgotten nation.
Due to the high unemployment rate in South Africa, over the years, more and more people have decided to find means to make a living, they have decided to participate in the Township economy and open their own small businesses.
The Kasi economy comprises the informal and formal sectors of business. These are your average Joe, who saw a need in the community and created a solution which would benefit the community as a whole.
4 ways to embrace digital marketing for the Township economy
The arrival of the covid 19 in 2020 has seen businesses being thrusted into a new world where things had to be done differently. Businesses had to adapt quickly and adopt the new norm, this was not easy for businesses in the Township as they were left out because they had limited resources and did not know how to adapt to the rapid changes happening around them. This presented an opportunity for small businesses to find ways to become digital.
Create a website:
One of the best way to merger the Township economy and the digital economy is to build a website for your company.
We live in an age where each individual has their faces in a screen, be it mobile or desktop. Constantly scrolling, going from one site to the next, having a website for small businesses will increase the chances of people coming across your business.
Having a website assist you in creating many marketing strategies, looking at ways to reach more customers through your way website. This will result in an increase in people visiting your website
You are able to build creditability around your business by including testimonials from previous customers who made use of your services.
Website are extremely important for small business as they are starting out and still trying to establish themselves.
Search Engine Optimization (SEO)
Having a website is extremely important but let not forget SEO which goes hand in hand with having a website.
SEO allows you to improve the quality of your website so that when someone searches for a site that is related to the service you are offering, your website will appear in the search results.
SEO is often referred to as organic search, this generate traffic for the website which is for free where as paid ads are not for free. Taking into consideration the type of businesses in the Township and the resources which are very limited. SEO would be the most viable option.
If done well, SEO can assist small businesses in the Township grow exponentially, generate high volumes of traffic for the businesses.
Get a professional to do SEO would be a great advantage for your business.
Get someone to promote your product!
This individual would earn a commission for every person who buys the products or makes use of the service. That is how Affiliate marketing works. Sounds easy right?
The trick is to find someone who is well known or a local celebrity but because we are dealing with small businesses within the Township and resources are very limited where have to find other ways to make this thing work.
In every Township there is that one individual or group who is well known, not on a celebrity status kind of level but there are known by the community.
Approach them with your business and in return they can market your product or services
Township is a place where people are like family, there is that ‘togetherness’ feeling. Everybody is in everybody business, news travels fast in the Township
Use this to your advantage and advertise the products through them, get someone who has an online presence would also assist you in attracting more people to your business
Build your Brand
Having a brand is vital for your business, many small businesses do not realize the importance of having a brand. People are able to identify a business through the brand that they use.
Build your brand. This helps with the credibility of your company. A brand can be identified as a log, design, or term which is easy to remember.
Brands carry something special and meaningful.
When I was a kid, my dad used to bring Nik Naks when he came back from work every Friday. Years down the line, whenever I see a packet of Nik Naks in the shop immediately I would take a trip down memory lane and remember my dad. This is the power of having a good brand, being able to unlock good memories from the past.
Building your brand will assist people identify your business wherever they see your logo and create good memories.
Digital marketing helps organizations and individuals reach a gigantic audience swiftly globally. It allows an unlimited number of customers to keep track of your business, you can post frequent updates on your website or blog, this allows you to build relationships with your customers. This is exceptional for small businesses that do not have upfront in each Township and potentially losing customers
My name is Getson Chirwa and I am an inspiring Digital Marketer. I believe in empowering small businesses which are located ekasi, assist businesses with being part of the digital economy.
My LinkedIn profile if you want to connect with me