You can’t deny the comfort and time convenience of online shopping in a tab beside your essential work.
The rise in digital marketing techniques: SEO, pay-per-click, and sponsored content, has improved the online shopping experience. Online marketers accommodate consumer needs and establish loyalty and persona, strengthening their brands. It’s a win-win for everyone onboard as it is a comforting experience.
The pandemic increased online shopping activities. It wouldn’t have been possible without the robust digital marketing tools. And marketers used this with aims to create better shopping navigation and experience for customers.
Here are the ways digital marketing and online marketers have created a convenient online experience.
Firstly, digital marketing has allowed online marketers to provide necessities and wants for consumers
Last year, Wendy, a US fast-food chain, upgraded its online website to meet consumer needs. It could easily remove certain [unavailable] menu items to assist customers in order and the shift from in-person dining. Similarly, the search button tool on shopping websites offers limitless advantages to finding resources and items for consumers.
Apart from website advancements, consumers, like myself, believe in business parenting–looking after consumers like children– especially during the onset of the pandemic where the average person was in fear.
Now, there has been a shift in shopping trends, do people prefer to shop manually or digitally, and why?
Well, in my opinion, and quite obviously, the majority prefer swoon-worthy online services. Specifically, social media marketing targets age ranges to promote their products. Most people like to hop on trends and new options out of incredible possibilities. In fact, what does online shopping offer that piques our interest or that makes us abandon the walk-in-checkout way of things?
A Clipchamp article discusses the versatility of online shopping and its global influence: “It’s now easy to buy anything from almost any country and continent with the simple click of the mouse or a touch on your smartphone screen.” The article goes on to narrate the Haute preferences provided by a variety of online stores options.
Ultimately, digital marketing has been used by online marketers and provides the benefits of transportation and Covid-19 curb.
Limiting Covid-19 spread by choosing the online option has benefitted online marketing. Additionally, transportation affects shoppers’ choice–especially distance to stores.
Cutting short customer entry to stores helped covid-19 spread but not so much for many local businesses. For example, McKinsey & Company found that [I]n the United States, e-commerce availability and hygiene considerations are increasing store switching behavior, with 17 percent of consumers shifting away from their primary store. This method places online shopping above in-person shopping as people are confined to their screens and are less exposed to unknown surfaces. With the preferred online shopping, online marketers can create loyalty and retouched services to pull customers away from local stores.
Summarily, the considerable effects of online shopping fuelled by the pandemic include digital marketing strategies. This power tool succeeds in-store tactics because of pandemic concerns. The comfort of home is re-assuring; digital marketing techniques ensure this.
Fatimah Aderinto is an intern at the International Institute of Digital Marketing.