Sunday, 6th of June, 2021 Zoe McCusker
What are Social Media Influencers?
An influencer is someone who is effective at persuading audiences through their social media platform. Social media platforms include Instagram, Facebook, Tiktok, Twitter, Youtube etc. By aligning the company’s values with an influencer, increases the company’s abilities and will therefore improve the reach to the target audience, build trust, and promote engagement. Check out how influential this communication can be. Social media influencers are authentic and create original content that they can adapt to brands whilst maintaining that original personality.
Main Social Medias used by Influencers
- Tiktok
- Snapchat
Influencers have become a form of marketing, where businesses unite with an influential person to promote a product, service or information. Originally influencers came from celebrity endorsements, but in the modern digital environment, it has become social content creators with more unique and niche connections with their audiences. The influencers have an engaged following and will continue to offer more brand value to their audiences.
How Influential is Social Media Influencer Marketing?
The marketing agency MediaKix did a survey among marketers to see how effective influencer marketing was for their activities. They found influencer marketing is very influential in a number of marketing activities, particularly to increase awareness, broaden brand reach, and generate sales.
Additionally, 80% of marketers found influencer marketing to be effective. A variety of brands have had positive returns generated by influencer marketing, proving their value to brands. Furthermore, this form of marketing found to be extremely effective, but a majority of marketers find influencer marketing improves traffic and quality of customers better than other channels or paid media.
How do Influencers impact Marketing?
- 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
- 65% of marketers plan to up their influencer marketing budgets in 2019
- 71% of influencers believe that it’s an honest and authentic voice that keeps their audience engaged.
- Influencer marketing yields a $6.50 return on investment for every dollar spent.
- 33% of Millennials trust blog reviews for their purchases.
- Around 40% of people reported that they purchased a product online after seeing it used by an influencer on YouTube, Instagram, or Twitter.
Why does Influencer marketing work?
Marketers find influencer marketing is extremely effective, specifically in certain areas which drive consumers. The campaign goals often achieved through influencer marketing are split into two main categories—brand awareness and direct response.
Brand awareness is often achieved by influencers’ reach, engagement and publicity. These results come from; Followers, Subscribers, Impressions, Likes, Comments, Sentiment, Shares, Mentions, Media Mentions, and Website Traffic.
Direct response this is often seen by influencers and is seen in the form of Sales / Conversion, Leads, Signups, Downloads and Click-Through Rate. This response tells us the advertising has an immediate response from the audience, and is a good sign for successful marketing.
References
https://sproutsocial.com/insights/influencer-marketing/