One of the more popular types of digital marketing is social media marketing, and would be appropriate to call it the Excalibur of digital marketing. The reason for this is because mostly everyone is always connected to the Internet all the time and will be using one or two social media platforms.

The reason for its effectiveness is because social media marketing connects and resonates with the current generation and this makes it easier to attract internet users. 

When today’s internet user goes to a social media platform, they will see one or two: MEMES.

Beluga: Showing The Unlimited Power of Social Media Marketing

Beluga is a You-tuber that has been gaining immense popularity, having gone from 10 000 subscribers from the beginning of June, to over 4.2 million subscribers in the beginning of September, and shows no signs of stopping as of writing this blog.

Beluga’s YouTube content consists of speed-run meme or Discord-related videos, another social media platform. In these videos, several fictional characters created by Beluga interact on Discord, using jargon that today’s generation would understand and, most importantly, connect and resonate with.

Of course, most of these Discord video skits Beluga makes are random and don’t have continuity. However, Beluga’s subscribers had a different interpretation in mind and began speculating in the comment sections, which is a past time today’s generation enjoy doing, that these random videos are in fact part of a “Cinematic Universe”. 

With just 46 videos (and more to be uploaded), Beluga has created a so called “Cinematic Universe”, which again, connects and resonates with today’s current generation, because nowadays, many want to see the content they consume in a “Cinematic Universe”, due to the worldwide success of the Marvel Cinematic Universe. 

So basically, Beluga has turned the social media platform he is using into Excalibur, a shining sword that immediately attracts consumers to become subscribers. In digital marketing terms, a business success.

In Conclusion

The reason why social media marketing is effective, is because it’s used to:

• Connect and resonate with the target audience on a personal level.
• Allow the target audience to engage, further strengthening the relationship between the business/organization and their target audience.
• Increase brand awareness through a strong relationship between the business/organization and their target audience.
• Understand the target audience’s current needs or wants and adapt quickly to new needs or wants.
• Stay ahead of the competitors, by understanding the target audience’s desires.

This is all shown in the case example of Beluga. It is unknown how long Beluga’s success will last; some memes tend to short-circuit quickly.

Social media marketing is a mighty marketing tool, because of its wide spectrum of appeal, to all target audiences at any given time, and can be incredibly effective, as long as one has the capability to connect and resonate with its target audience.

And that is the unlimited power of social media marketing.

About the Author

My name is Daniel. I am currently a digital marketing analyst intern at the International Institute of Digital Marketing™.