The current health crisis has had a major impact on consumer behavior and marketing approaches, as a result, businesses have had to adapt to the new trend that is digital marketing as a way to reinforce their online presence and to remain relevant while still making sales, however, as most businesses have adapted and have “gone digital” it is vital to strategize one’s digital advertising implementations to get the desired results.
How to create a digital marketing strategy suitable for your business
Create your buyers’ Personas
Buyer’s personas are personas that represent the people interested in your business. It is imperative to understand your audience before launching an online marketing campaign. You cannot have a successful campaign without knowing who would be interested in your products.
It is essential to gather demographic and personal information such as:
- Jobs/ career paths
Set your goals
Your business needs to set multiple goals so that you can develop a better plan, to illustrate, You can establish short- and medium-term goals that guide you towards your long-term goals, for example.
When you set goals you must establish;
- What you want to achieve
- When you want to reach it
- How you will measure that achievement
Establish a budget
You don’t want to create an online marketing strategy that exceeds your budget or resources, therefore, before creating an online marketing strategy, you need to know what you can spend and what resources you have to spend on your campaign.
Along with a budget, you’ll need to determine your resources. One of your most valuable resources is people, you must determine how many people work on your marketing campaigns. https://www.webfx.com/blog/marketing/what-is-digital-marketing-strategy/
Tactics to apply to stand out from the crowd
Digital marketing is pacing at an 11% compound annual growth rate between 2016 and 2021 with the biggest growth occurring in online video.
Investment in paid search, display advertising, social media advertising, online video advertising, and email marketing is predicted to account for 46% of all advertising by 2021, this calls for well-calculated tactics and strategy to ensure your business stands out and that your brand guarantees your customers’ loyalty.
Use content marketing and establish a niche
Creating content that stands out from your competitors is as simple as ignoring the popular topics that they’re publishing and creating specialized content that’s different from the norm and more tailored to the needs of your business, nevertheless, it is important to first analyze the market you’re in and to identify your target audience. Look at your competition and identify what you have to offer that they can’t find anywhere else.
Incorporate interactive content
Interactive content is a new trend that seems to be a lot more successful despite regular static content. According to Outgrow, interactive content drives 70 percent more conversions than static. Interactive contents are things like quizzes, calculators, polls and surveys, and interactive infographics.
In addition to reading blogs and watching videos, anything that gets people engaged in learning is preferred. Live video is very popular because, in addition to watching and asking questions, viewers receive instant responses to their questions.
Use pricing to set yourself apart
Use price as a way to differentiate yourself from the competition Often this will require you to perform research on your competitors to discover what services they are offering and at what price they offer them.
Think about offering services in a package or bundle at a discounted rate if there are items that people often buy together you don’t have to be low-priced to stand out. Offer a money-back guarantee, incorporate performance-based pricing, Or, just be completely transparent about your prices and post them on your website, on social media, and on any print materials. https://www.entrepreneur.com/article/289772
As lockdown regulations came into place, digital marketing has become saturated by a magnitude of businesses going online, thus, the only way to attract your target market is by putting in place effective and well-calculated marketing strategies and use tactics that will work for your business to stand out from every other competitive business using the very same platforms as you.
About the author:
I’m an intern at the International Institute of Digital Marketing™. Originally from Central Africa and currently residing in South Africa. LinkedIn: Naomi Kiabanguka