By Fathima and Cayla
After a celebratory moment such as a fabulous sweet sixteen party, a lovely wedding in a huge, charming cathedral, or for a farewell party with friends – delectable desserts are always around, especially cake.
With bakery products becoming indispensable and more people demanding desserts post meals during dine-out and weekend parties among millennials and Gen Z consumers across the globe, bakery goods are projected to expand in the industry size in the near future.
However, Tia’s Kitchen, a new and upcoming bakery in Saudi Arabia, has beautiful desserts that not only look good but taste good.
At the same time, competition is everywhere within this market and in order to sell baked goods in order to stand out amongst the competition, Tia’s Kitchen needs a top digital marketing plan to succeed in the baking industry.
In this guide, we will outline how Tia’s Kitchen can use this effective marketing strategy for their baking company to overcome their competition and stand out in the market.
About Tia’s Kitchen and What They Serve
Tia’s Kitchen is a home-based bakery that serves delicious, high-quality baking goods for families and individuals based in Jeddah, Saudi Arabia.
Their mission is to innovate best quality desserts on site from scratch and to provide great customer service experience to their consumers.
Tia’s Kitchen delivers the best traditional handmade bakery goods such as bread, muffins, cakes and cookies. Tia’s Kitchen uses all organic flour, real butter, all natural ingredients, and no artificial flavours or colours.
This will definitely appeal to those who love to consume organic food.
The baking technique is unique and special. Tia’s Kitchen promises that their products are made on the same day, so that customers can taste 100% fresh baking goods.
Furthermore, the company offers limited pies or cookies occasionally. The cookies and pies are calorie free and made by organic seasoned fruit or vegetables.
For the birthday stars, Tia’s Kitchen offers special service where customers can book the customized birthday cake.
Defining Tia’s Kitchen’s Target Audience
With the baking industry being vast as it is, it could be beneficial to a variety of consumers of all ages and genders. Tia’s Kitchen target segments are mainly teenage and adult groups, who prefer customized and unique home-made desserts for their special occasions.
The segment of people is the age of 18- 50 years. They are also middle class. They generally search for knowledge and are open-minded, which we call this segment Conscious progressives.
Conscious progressives often go for functional products and they buy for emotional reasons, too.
However, a product’s quality should really stand out to this segment as it is important to them. So the bakery should have perfect quality and reasonable prices to make the following target audience purchase.
This is a few more statistics surrounding Tia’s Kitchen:
Our main competitor is foodcrush, which is also a home-based bakery in Jeddah.
- Long-term goal
Our long-term goal is to run a seasonal dessert-truck around the country by visiting different cities and satisfying customers’ taste buds.
- Short-term goal
To increase growth of social media by 500 followers on Instagram.
Tia’s Kitchen could dramatically increase their following as well as revenues by effective online marketing strategies. It will not only save the company money but also get across to their current and new target audience.
Below we will go into several digital marketing strategies the business should start now in order to achieve excellent online visibility throughout Saudi Arabia, increase sales revenue, and gain brand awareness.
- Create a business website and Google My Business
In this digital era, in order to be relevant and trustworthy, a website is an absolute must for any modern business. Tia’s Kitchen should create an attractive and easy-to-use website for its customers to achieve online visibility in Saudi Arabia.
A website will be beneficial to the company when it comes to generating awareness. It’s the face of the business, so that is definitely something the business needs in order to showcase their bakery items and specialties. This is a way to expand the brand’s customer base, too.
Google My Business
Also, Tia’s Kitchen should create a Google My Business account once the website is up and running, too. This is an effective tool for promoting the bakery business.
This will allow the business to have available information about the company such as the following available to their target audience and customers:
- Hours of operation
- Business website link
- Address (if the business have a location)
- Customer Google reviews
- Post pictures of your bakery items
- Identify and make use of the best SEO terms.
SEO is critical when it comes to good ranking on search engine sites such as Google or Yahoo.
Tia’s Kitchen should use relevant keywords and phrases on their website to achieve increased website traffic.
The business could use AnswerThePublic or SEMRush to help them identify relatable keywords and phrases.
- Use social media platform(s) effectively.
Instagram. Tia’s Kitchen currently only uses Instagram, which is nice to focus on one platform for some businesses. The business currently has 124 followers, and are aiming to get 500 followers really soon.
Social media marketing is an inherent part of digital marketing strategy for bakeries.
This is an awesome way to show high-quality pictures of your bakery items and get a personable interaction with followers.
Instagram is exclusively used for visual content and is a nice platform to promote its bakery business.
Some content that will be helpful to post on Tia’s Kitchen Instagram account:
- High-quality photos and videos of their bakery items.
- Behind the scenes of the baking process.
- Reels about the brand and how it started, as well as baking the items.
- Education posts on what ingredients are used in their baked goods.
Facebook. As Instagram is a very well-known platform. Tia’s Kitchen should also consider Facebook as a social media platform to promote their baked goods to their target audience.
By creating a Facebook business page, the brand will be able to maintain customer relationships, promote their products and services, and attract potential new customers. In addition, their older target audience usually use Facebook the most, which will benefit them, too.
Tia’s Kitchen will be able to also post their business hours, customer reviews, email address, business phone number, and website address.