Without a doubt, TikTok is currently one of the newest and hottest social media platforms gaining mass popularity within the past 2 years with roughly over 1 billion users. It is especially popular among young people which make up more than half the platform. The Chinese apps popularity came from the fact that it is similar to the old popular video sharing app, Vine. Although, TikTok has proven itself to be much more than a knockoff app with more variety and features to keep users entertained for long periods of time.
Just like other social media platforms such as Facebook and Snapchat, TikTok has also transitioned into a marketing platform for businesses through content marketing, ads, and influencer marketing.
Global brands such as Nike, Fenty Beauty, Calvin Klein, and much more have recognized the importance of TikTok as a key way to interact and engage with young audiences.
Any and all kinds of businesses can be advertised through TikTok content ranging from clothing, food, makeup, jewelry, products, cooking, and so much more!
Getting Content Viral
The key to marketing your business through TikTok is by making digital content catered towards Gen Z by making videos using popular trends, sounds, and hashtags. By doing so, content has a good chance of going viral as the platform has an algorithm based on individual interests for each user.
It is noted that TikTok has a higher engagement rate than any other platform like no other so marketers can achieve a great number of views, likes, comments, and shares using content that appeals to the app’s audience.
In conclusion, TikTok’s mass popularity has made it the number one social media platform to easily market businesses and products in an engaging way to young audiences.
What are you waiting for? It’s that easy. Get started on your content and get that business booming!
I am an intern at the International Institute of Digital Marketing™ and an undergrad business student at Ryerson University in Toronto. I have a passion for content creating and love to learn new things everyday. In my free time I enjoy travelling and spending time with friends and family.