By Hind Kandi
Nowadays, with the increase of technology and brands that are relying on digital marketing and advanced promoting , it’s no surprise that this department has become demanding.
Moreover, with Digital Marketing, there are plenty of options to look for, that includes either owning a digital agency, working for a well-known Digital Marketing brand, or becoming a freelance marketer. All of these have their own pros and cons. However, in this blog , we will only focus on the latter.
Subsequently, more people are starting to think about having their freelance business. Without a doubt, this can be a perfect opportunity if you’re interested in having control, and freedom in your professional life.
The powerful role that the Digital Marketing has
Digital Marketing is one of the options that people consider when starting their business. There is potential for incredible results since it is required and needed in every business. Without reaching to anyone, the digital marketing is the way toward advertising online business to attract customers. Some people like to work at ease, without any managerial pressure or constant control. Hence this is why a lot of people prefer to become freelancers. But what exactly is the word “freelance”? If you’re interested in creating your own schedule, be your own boss, or choose the type of project you want to invest in, then this job is for you. In this blog, we will cover:
- The meaning of digital marketing freelancer
- The skills you need as a digital marketing freelancer
- Places to seek freelance Digital Marketing Jobs
- Tips to find your client as a Freelance Digital Marketer.
The meaning of a Freelance Digital Marketer?
The good news is that anyone from everywhere can do this.
Freelancing has become a lifestyle that anyone can include in their daily routine. With the help of experts from online communities, the web technology saves us again with many effective online courses on marketing and other social media.
A freelance digital marketer is a professional marketer that has a combination of skills that includes: social media advertisement, content creator, strategy building, paid advertising and design. They also focuses in helping companies to promote their product on social media. Once you capture their attention, you drive them to the company’s/client profile and you finally convert them into customers.
Moreover, Digital marketers are also everywhere, you can find them surfing on the internet, sharing a post on LinkedIn, Facebook and making sure to reach the clients’ audience.
The Skills you need as a Digital marketer:
Freelancers can sometimes find themselves multitasking like never before, this is why you should always focus on observing the marketing trends.
I believe that all marketers need to excel in making the perfect newsletter, emails, messages. Additionally, they need to make sure to provide updates of the product or services. It is a very important skill that future email marketing freelancers need to learn, in order to excel in other areas of the freelance job. As an email marketing freelance you need to:
- Master the perfect headline.
- Use the tool you are most comfortable with (NinjaOutreach, Mailchimp, EmailOctopus, etc.)
- Write efficient copy for the email.
- You must have a strong “call to action” to encourage immediate sales.
- Make sure to outreach up to 5times or more.
- Delete the people in your list who are inactive (use free spam as a checker tool) that will help deliver your emails instead of losing them in the spam folder.
How Content Marketing and SEO work together.
Content marketing can approximately be in the same category as the content strategy, content writing and content distribution. With the content strategy you are helping the client to estimate which content will attract the audience, and guide them to take the next step (newsletter, social media, or purchase a product/ service)
There’s also the content writing, which is basically what I’m doing! And that includes writing on blogs, articles, e-books, landing pages, website. In my point of view, it is the most important skills a freelance marketer can have, so make sure that your users are charmed with your outstanding sales pitch.
Analytics approach as freelance digital marketer.
Analytics Data is the core of the internet. To have a good analytic approach you should start by capturing the data, analyze it and interpret it. By doing this, you will acquire what we call data-driven decision which is one of the main pillars and values of any digital marketer. You can learn this section by using Google Analytics Academy, that offers free online courses, through intelligent data collection and analysis, that will help you with the growth of your client’s business and audience.
You can also learn from professionals if you want to stand out from your colleagues in the sector, by signing up at ”The International Institute of Digital Marketing™” since they are known for their excellence, they will assist you in your Marketing journey, and you can find their website in here completing their certified Courses it will help you in the future.
Social Media tips to focus on as freelance Digital Marketer.
Using Facebook Ads is a great tool to attract your audience, however, most of the business and start-ups find it hard to keep it up, and that’s when you show up. Plenty of businesses are seeking marketers who will focus on managing their ads, and constantly optimizing them which will require you a lot of time.
To have a better insight on how to optimize your ads, you can learn about sentiment analysis to make sure to succeed as a marketer. It might seem like you are going to face your enemy, but trust me, you just need a bit of research like I did to know exactly where to start, and learn about the best tips to include it in your marketing strategy.
I recommend that you create a page (a fake one) and play around with it until you develop the skill (practice makes perfect). Check if you want to learn how to do Ads, if you are seeking Google Ads then use this
Places to seek freelance Digital Marketing Jobs.
You can choose any type of project depending on the budget you are seeking or the clients you are aiming for. One of the most used platforms for jobs:
Make sure you have a full description on your profile, a professional picture and a personalized message when you apply in these websites.
Tips to find your client as a Freelance Digital Marketer.
You can find your next client through LinkedIn, since, you can find over 300M users worldwide:
1. Install a software (Dux Soup/Meet Leonard)
2. Choose the people you want to reach using LinkedIn Search
3. Automate View Profile using above
4. Automate Connect Profile with the people from Step 3 (with a personalized message)
5. Scrap their e-mails using Hunter.io or FindThatLead
6. Send them a personalized email
7. Follow-up on LinkedIn and email
8. Set up a meeting.
Ways to optimize your LinkedIn while using keywords and description.
As I mentioned LinkedIn is the perfect place for job opportunities, therefore, in order to optimize your profile you need to:
Make sure to:
- Fill in every section.
- Make sure you have a professional headshot – it improves your chances to get your profile viewed with 14x
- Add an inspirational cover photo (you speaking at an event, guiding someone or working).
- Ask friends and connections to endorse your skills.
- Create a vanity URL.
- Optimize your profile for search engines with keywords matching your description, for example – Digital Marketing Freelancer, Expert in SEO
As well as that, make sure you present yourself in the message, if they are convinced enough, they will schedule a call with you for more details.
Facebook Groups as a Freelance Digital Marketer
Furthermore, make sure you are always engaging by posting the latest social media news in the Facebook group you are part of, this way people will get used to your name, and will engage more with your post, by commenting, liking and probably even sharing.
Stick to Deadlines as a Freelance Digital Marketer.
This is something that you should absolutely take seriously, don’t oversell your abilities and your time.
Moreover, before you say yes, ensure that your schedule is empty or that you are free to do the project because as much as we don’t want to think about it, real life issues and crises are real.
Flexible rates as a Freelance Digital Marketer.
Until you can afford not to, don’t be surprised if your expectations don’t match your reality. Unlike other full time jobs, your pay would not be the best one. Alternatively, the one good thing about it is that you will get to choose your own project as well as setting up the fees, however, in my point of view as a first digital freelance marketer, with no experience of whatsoever, it’s better to accept taking less money at this time until you build up you community of clients, and gained professional experience.
There are many advantages to start your freelance marketing business, yet it can also be challenging. These tips should assist you to avoid these issues and ideally become a successful marketer. Last but not least, as Fi Shailes, a digital marketing freelancer said:
“You need to love digital marketing, be flexible, patient, and receptive to the different needs and wants of your client. You need to be reactive, proactive, and reliable. You need to be sure it’s what you want, and you need to be confident that you can motivate yourself to get up early, or stay up late to start or finish a job.”
I’m an intern at the International Institute of Digital Marketing™. Originally from North Africa, I recently started creating content for the business. When I am away from my desk, you’ll probably find me cooking, reading Manga, or spending time with my family. LinkedIn: Hind Kandi