Before giving any advice or suggestion on how to boost organic marketing we should start by answering a question: What is Organic Markting?
Organic Marketing is all about building and creating strong relationship with your client naturally through high-quality content rather than through paid advertisement. Dot get me wrong, paid links or boosted post are key in any successful business strategy, but there is no need of relying in them completely. Let’s now see what organic marketing can do for you an how take it to its highest level.
QUANTITY VS QUALITY
| Focus on the quality of the traffic over quantity. No matter if you have thousands of people going trough your content if any them stay for more. By knowing your public and building links with your peers and owner of similar sites you will make sure your traffic is top-quality. |
SPEND TIME NOT MONEY
| Like we said previously you don’t need to spend money on paid advertisement, by investing time i creating good quality posts and content for tour customers you are tightening ties. Educate them by spending time writing newsletter and giving them information about your company/business. And don’t forget about using the platform’s features. |
POST, POST AND POST
| There is no better way to boost your organic marketing than through posting regularly. Daily post on your social media, weekly email with your newsletter and a few stories or tuits time to time are required to keep the attention of your audience. The competition is huge, if you are missing you are forgettable. Be constant and meke them think about you constantly. |
HAPPY CLIENT, HAPPY BUSINESS
| Advertisement, boosted post, link building, … All of them very uselful but nothing near to what a happy client can do for your business. Make sure the expirience you create for them is inimaginable and invite them to review their experience and share their “happines” with your other furture customers. Don’t delete or ignore bad comments, learn from them. There is nothing that a furture client will look at than a former clients opinion. |
KEEP YPUR CUSTOMERS CLOSE, AND YOUR COMPETITORS EVEN CLOSER
| Chenk out competition. You need to know what they are doing, what it is working for them, what kind of post they post on each platform. Take ideas for your own brand but never forgett to be yourself, you need to get inspiratio not copy paste what they are doing. |
INTERACTION IS THE KEY
| Speak and listen to your public. Use your socila media to built a relationship with them. Ask for their opinion and give them the voice they deserve. Trust is key to strengthening ties, don’t let them down. |
CHOOSE WISELY
| Maximize your efforts by choosing appropriately in which social networks to be present. Not every social network will suit your business and wasting time in them is worthless. By knowing your audience and what it is their online behavior you will make the right choice of what social media join and what not. Spend your time building trust throught the places your public frequent. |
COOL NAMES ARE THE BEST
| Branding is very important, more than you think, choosing a brand name tha suit your company and represnet you is key to built a good quality audience. There are peole which job is “only” naming brand. People should be able to idnetify your brand jast by hearing the name. It has to be related with your contest and never include rude or racist words. We want to built a online reputation and the brand name is our cover letter. |
JUST TWO WORDS: CONTENT MARKETING
| If you can choose only a tool to use in the digital marketing world that must be the content marketing. Creting content not only will help you to built a close relationship with your audience, but also to incrise your online credibility. Free content is never free. By posting free content regularly to balance with paid post or advertisement you give a sense of profesionality. It will help ypur clients to look at to you when they need help or tips and, so on, that will end up in taking your businness into consideration for future purchase. Never free was so well payed. |
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International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.
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written by: Rosa Martínez García, Intern at IIDM™ (https://thedigitalmarketinginstitute.org/)