“Organic marketing, your key to lasting success!”
7 minute read
What is Organic Marketing?
Organic marketing is a strategy in which customers are naturally driven to your website without any paid ads. In a way, organic marketing helps your business enjoy the fruits of its labor because the company gets to see if its brand is doing well or not. Also, organic marketing helps ensure that you attract an authentic target audience that cares about your brand. Additionally, organic marketing is lighter on your pocket. Instead of spending all that money on paid ads, you can direct your advertisements to add value for the consumers.
Now that a small introduction has been given, what are some tips for organic marketing, you ask?
Tip #1: Narrow down your Socials
Yes, it is good to have brand exposure on all social media platforms but is it helpful at all? If you are a new brand wondering whether you should be on every social media platform, then do not worry. Stick to the top 2-3 social media platforms that have a higher user usage and build from there. According to the Product Marketer Alfred Lua some of the Top Social Media Sites that one should utilize for their brand are (*disclaimer* these are just a few check out the rest on his blog):
Facebook is a great place to grow your brand organically! Approximately 2 billion people log in to Facebook monthly; hence it would be easier to gain more followers for your business organically. Now you are given the tool, but how do you use it for marketing your brand? Well, Facebook provides you with the opportunity to connect with millions, even billions, through sharing stories, posting videos, photos, live videos, and most importantly, creating your own Facebook group. With your own Facebook group, you can interact with potential customers through content posted, feedback from comments, and many more. To learn more, check out this interesting blog by: Dayan Mayfield
YouTube
YouTube is another social media platform that helps with organic marketing! Many users spend hours on YouTube watching beauty, fitness, advice, vlogs, and many more. I am guilty of spending so much time on YouTube, and I am sure you are, too, as well as your potential customers! The easiest way to organically market on YouTube is through creating rich content through videos. A brand can blow up on YouTube if its videos come on the trending page where many users can subscribe to your channel and share it with others. YouTube is a must!
Instagram too is a must-have in your social media platform toolbox! It provides businesses with the opportunity to prove to their customers what their purpose is and allows them the chance to showcase their talents through reels, images, videos. One tip: with Instagram, you can organically gain more followers through hashtags because you never know who can land up on your page from those hashtags. Instagram also provides your business with the opportunity to study its analytics and see whether your content is being liked. Check out ways to Organically Grow on Instagram.
Tip #2: Content is ‘King’
Do you want people to come to your website/socials and stay? Make GREAT content. Make sure your content is engaging and designed to perfection! Try making your posts unique so that people return for more and spread word that your brand is the place to be. Though it is easier said than done, try focusing your efforts on creating incredible videos, photos, stories, and blogs. These days it is a hit or miss kind of situation; many people scroll through social media platforms so quickly that it is vital that your content stands out and makes them pause from their scroll. Content is important because it also helps you rank higher in Google, makes your website a place for links, and lets you eclipse the competition. For more reasons why content is important for organic marketing check out this blog.
Tip #3: Do not spam your followers with posts
As a brand, you want to make sure your followers understand your brand; however, you want to make sure your followers are not overwhelmed with your content. The trick is to post less but at the right time. How would you know when to post, though? Ensure that you have identified your target audience; for instance, if your target audience is in Mexico, make sure you are posting according to Mexico’s time.
According to Neil Patel here is the breakdown of when you should post on these social media platforms: For Facebook, you should post at 1 pm if you would like to get more shares, while if you want more clicks on your content, then start posting at 3 pm. For Instagram, since many people are regularly using social media, try posting between 6 am and 12 pm but try to avoid posting between 3 pm to 4 pm. Check out his blog to find out more: https://bit.ly/377vQUO
Stay consistent when posting to keep followers engaged!
Tip #4: Try the 80/20 Rule
Followers might not like brands posting about their products and services regularly because it could look like the brand only cares for itself. However, as Matt Banner claims, follow the 80/20 principle to make sure you are promoting your product/service approximately 20% of the time, while 80% of the time, you can post content that your users will engage in.
For Example
You sell nature paintings online, and you want to make sure you are promoting your paintings 20% of the time; however, to attract traffic, you should post things about nature or issues in nature that need to be solved. Just be creative, but do not overdo it with promotions because you want to gain trust and build brand loyalty.
Conclusion
Organic Marketing is hugely beneficial because it allows your business to enjoy long-term results. But how? Well, your company puts more effort into creating rich content and tries to find ways to build consumer trust naturally. With organic marketing, your consumers should stay with your brand, which eventually makes brand loyalty. Some tips to help with organic marketing are to:
- Narrow down your social media platforms (focus on 2 or 3 that suits your brand)
- Content is king (make sure the content you create is engaging!)
- Don’t spam people with posts (only post at certain times in the day to increase engagement)
- Try the 80/20 rule (do not overwhelm your customers with your product advertising; Bring other issues to light to show that you are a brand that cares about its external environment)
For more Blogs: https://blog.thedigitalmarketinginstitute.org/
International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI.
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Sources
Anyan, S., Karpenkova, A., & Chichioco, A. (2019, June 15). How organic marketing benefits businesses. Retrieved February 09, 2021, from https://clutch.co/agencies/digital/resources/how-organic-marketing-benefits-businesses
Chen, J. (2020, October 05). Organic Instagram growth strategies to build your brand. Retrieved February 19, 2021, from https://sproutsocial.com/insights/instagram-growth/
Lua, A. (2020, November 11). 21 top social media sites to consider for your brand -. Retrieved February 19, 2021, from https://buffer.com/library/social-media-sites/
Mayfield, D. (n.d.). The Content Team’s Guide to Facebook Organic Marketing [Web log post]. Retrieved February 09, 2021, from https://storychief.io/blog/en/facebook-organic-marketing-guide
Patel, N. (n.d.). Is There a Generic Best Time to Post On Social Media Platforms? [Web log post]. Retrieved February 09, 2021, from https://neilpatel.com/blog/is-there-a-generic-best-time-to-post-on-social-media-platforms/
Why content marketing? (2021, January 14). Retrieved February 19, 2021, from https://blog.thedigitalmarketinginstitute.org/index.php/2021/01/14/why-content-marketing/
Written by: Sedal Samir who is a recent Global Management graduate from Ryerson University and a Content Market Analyst at the International Institute of Digital Marketing ™