Traditional Marketing is the promotion for a mass audience target, depending on a specific strategy to people that are not touched by the internet, where customers can retain hard copy, in form of brochures, flyers, etc…, Traditional Marketing is costly in the matter of printing and need a separate budget, and make a lot of effort to measure the final result like hiring a statistician, the Traditional Marketing is accessible only for the outlet physical presence of the customer otherwise he is unreachable.
Digital Marketing is a promotion and advertising using the electronic media, allows marketers to select a target and segmented customer, advertising inn Digital marketing is almost free unless for the paid promotion and ads, but it’s still much cheaper than traditional marketing, it also offers easy access to information and data, means that you can measure your result quickly and easily, and it’s 24/7.
Advantage of Digital Marketing :
- It lets you effortlessly reach current and new audiences
- It allows you to personalize your audience’s experience
- You can build relationships with your audience
- It’s more customer-focused
- It’s easier to compete
- It has high conversion rates
- It’s cost-effective
- You can easily track and measure results
Advantages of Traditional Marketing :
- It reaches your local target audience easily
- It can provide your audience with a physical copy
- It provides consistency
- It’s easier to implement
Digital marketing vs. traditional marketing :
1. Cost :
Traditional marketing is more expensive than digital marketing,
digital marketing is more cost-effective than traditional marketing, and chances are if you’re willing to put work into it, it’s possible to do digital marketing in-house.
To get the best digital marketing results, however, you’ll want to have enough in your marketing budget to spend a little. Good digital marketing, on average, costs between $2500 to $12,000 a month for small to medium-sized businesses when paying for digital marketing services.
2. Reach :
Traditional marketing doesn’t quite have the reach and precision digital marketing maintains.
Digital marketing lets you reach global audiences. There’s no limit in audience size or range with digital marketing.
If you do want to increase the size of your audience, for the most part, the increase in price is not much using your established digital marketing channels when compared to traditional marketing.
3. Targeting :
Traditional marketing has little means of targeting your intended audience.
Digital marketing lets you efficiently target individuals from desired audiences.
With digital marketing, you can target people, whether by their search history or their demographics, so you can serve up valuable content when they want it. Even if your audience has specific interests, you can target them with content that matches them perfectly.
Traditional Marketing Vs Digital Marketing, which is better?
After the Comparison of Traditional and Digital Marketing, Marketers may think about which strategy to take, Digital Marketing is more efficient, in engagement, targeting, costs, etc…
There is a lot of courses and training helping you to move to the new marketing ways, as for example The International institute of digital Marketing offering large training courses and certification to optimize your Digital marketing steps.
For more blogs: https://blog.thedigitalmarketinginstitute.org/