From customers’ viewpoint, digital ads understand our interests and needs, but that’s creepy. every time I visit a website to search for a specific product like Amazon, I notice how precisely my interests in any field are followed by marketers.
The previous product shows up in the next websites where I do a search for a different kind of product. In the beginning, I felt how odd it was, but after a while, I got used to it.
My perception has changed especially after starting to know and do research more about digital marketing.
- I found out what’s the reason behind the scene and why marketers are doing so.
- When I visit a website, my personal data is collected in various ways by accepting cookies, ad blockers, and analytics.
- My behavior is being tracked in the specific website or the entire web area, and advertisements will be more personalized the next time based on my needs and interests.
Now, I’m comfortable with this issue because I know about what happened and what’s going to happen next, and I’m sure that there are regulations behind that.
Everything seems to be creepy if we do not have enough information about that, so educating/informing customers is the most important part of the process to respect and maintain customers’ trust.
A peek at the privacy
On the other side, according to Bill C-11, Canadian marketers should Consider what data is necessary to share and which not.
The typical data-sharing partnerships with Martech partners will need to fully understand where data is going out of or coming into your organization which means:
marketers should be careful more regarding data-sharing with their partners on the market;
If marketers had the first-party data, and they would want to share the data with the third-party partners like what exactly Amazon does.
The bill makes the situation harder for Amazon marketers to share their data with their partners.
- They might lose their partners and potential consumers.
- De-identified information does not provide an organization carte blanche to do whatever it wants with that data.
- The pressure of potential fines could be another risk to the digital advertising industry in Canada.
I believe the ongoing news coverage of big tech’s use of consumer data will impact consumer behavior in Canada. Especially if a consumer doesn’t have enough information about the reasons behind the scene.
- This makes the consumers be more watchful to enter their personal data into any web area.
- They are not willing to share their personal info if not necessary.
- They might have a concern about their data.
Hello! I am Shiva from Canada, Ontario. I’ve got BSA in English translator, MA in tourism marketing management, and I’m also digital marketing certified from York University.