The Brain has all the answers. If you want to know if you’re doing something effectively, figuring out the basic human reaction to it is crucial. Especially in marketing, to gain customers and better understand them, you have to get into their heads – not literally but by using proven psychology lessons. So, here are some easy ways to boost your digital marketing game.
#1: Use your emotions in digital marketing
According to PsychologyToday, consumers tend to use their emotions and feelings to justify a purchase – rather than rational thinking. Keeping this in mind, as a brand, you should strive to create content that sparks a reaction, reminds viewers of memorable moments in their lives, and content that creates excitement.
#2 Commitment is Key
The commitment and consistency theory states that if you make a small commitment to something, you are more likely to commit to something more significant in the future. To use this theory, try getting customers to subscribe to your newsletter or offer them to sign up for a free e-book or course.
#3 What you know… and what you don’t know
George Loewenstein believed that people experience a strong emotional response when they notice things they don’t know and want to know. Having your customers feel curious about you/your brand will have you giving out the answers to fulfill their desire for knowledge. Try asking powerful questions in your headlines that’ll help you generate more clicks.
#4 Avoid Losses in digital marketing
The loss aversion theory explains that people tend to avoid losses rather than acquire gains. People would rather avoid the painful feeling of failure than the positive feelings of achieving or gaining something. To explore this theory as a brand:
- Try analyzing your consumers.
- Figure out their fears and their dislikes, then incorporate that into your brand.
- Try easing their worries and addressing their concerns.
Using keyword research tools is a great way to understand what consumers are questioning.
#5 Once Upon a Time…
The Grounded Cognition theory is based on the principle that people tend to forget facts and statistics, but if you want your customers to remember your message, you should incorporate it into a story. People can experience a story that they read, watch or hear as if it was happening to them. A great way to use this theory to your advantage is to get your customers to empathize, share personal stories, and speak to them in a friendly manner.
Using these psychology lessons will greatly help you to improve your marketing skills. Not only will it help you to gain the eyes of some new customers but also will help you create long term relationships with your consumers. Applying these lessons into your digital marketing will help your brand boom.
To learn more check out this article: https://vwo.com/blog/7-powerful-psychology-lessons-that-will-boost-your-digital-marketing-game/
About the Author
Sameeha Rahman is an intern from The International Institute of Digital Marketing ™