Yes, it’s funny but we can learn content marketing with Lego!
We all love Lego sets right?
The famous toy brings smiles to our faces when we even mention its name and takes us back to our childhood.
We all pushed the limits of creativity while building our own worlds with all that colorful blocks.
Sometimes we designed projects inspired by the patterns that we see around us, such as an airplane, a truck, or a house, and sometimes we used our imagination and drew the boundaries ourselves.
Today, this toy, with its fame at the universal level, was chosen as the best toy of all time by industry experts in terms of the entertainment, creativity, and benefits it provides.
So what can we, as digital marketers, learn from the success of this toy while designing our content?
Here are 6 similar concepts that you can use in the digital world:
- Set Your Goals
- Get Organized
- Endless Creativity
- Practice To Master
- Enjoying The Process
1. Set Your Goals
When you purchase a Lego set, you are first impressed by the cover, with a vivid picture of the completed kit. So you understand that you will assemble the parts until you have the kit that matches the cover.
It gives you the idea of the concept; there is a journey you will take and a final point you will reach at the end.
Before you write a blog or create a design for your content, the first thing you must do is to define your purpose.
Why do you create this content? Who is your audience and what do they expect of you? What will you achieve in the end?
Setting your goals will help you to keep yourself on track.
If you have clearly defined your goals so you can plan each step at the beginning.
When you have a specific perspective or a common point of view on each phase of your work, you won’t be lost on your way.
2. Get Organized
When you open the box of a Lego set, you see some baggies containing colorful bricks with labels. There is also a list of the parts and a totally visual manual with instructions to follow.
So simple, right?
You must do the same thing when you define your plan or strategy.
It must be as simple as it can be and it should be divided into separate phases.
When you write a blog, the first thing you must do is brainstorm and decide the subject you will write about. Then other steps follow it such as making research and finding the visuals to use and so on.
Dividing the process into separate parts and following the instructions step by step will give you peace of mind while working on your content.
When you design a visual, you should decide which tools you will use at a specific phase. You need to know exactly where to look when you need a specific element.
So like the parts of a Lego set, list and categorize the tools and applications that you will use. When you finish your work, in order to create your portfolio, collect and classify your designs on specific folders, just like the baggies!
Breaking down your plan into achievable steps and being organized will help you to reach your goals.
3. Endless Creativity
Every Lego set is a different world of creation.
It’s your playground and you are free to create your own forms.
You can add wings to cars or in your world, planes can be submarines in the meantime. There is no limit and you can design your sets with an endless imagination.
Designing the visuals and deciding on content have conceptual similarities with playing Lego.
Well, maybe you cannot be as adventurous as a child, because you have mostly a professional goal to reach. For instance, if you design your content for a brand, you should keep the content in a relevant context.
However, there are still endless possibilities without leaving this path.
There are a lot of design tools that you can use. You can find several templates on the Internet, and thanks to many online mock-ups, you can finish your design in a minute.
But you can also tell your story in a unique way. Instead of using the same templates, you can create your own ones. Your story is unique and your visuals can be too.
Canva or other design tools help you to make it easier and more quickly but they present you only a frame, it’s up to you to fill it with your ideas and infinite creativity.
First experiment and test out the existing ideas to learn the process at the beginning, but try out new ideas without fear of failure if you want to stay original. So, be courageous to build new ones!
4. Practice to Master
It seems easy to pick up a Lego brick and stick it to another Lego brick at the beginning.
But to complete a model you must follow the stages and make a cognitive leap to the next stage. You must understand the process holistically, and relate sections to one another.
Moreover, being able to design your own models as beautiful as the sets you buy, takes a lot of time to learn and practice.
Content marketing has also a similar concept. Easy to learn, but hard to master. You should practice and practice to achieve better results.
When you open your blog or website, it won’t attract visitors suddenly, maybe no one will visit it at the beginning.
But when you have more content with time, if you include attractive graphics, if you promote your blog on social media or incorporate links and keywords for SEO, it will be more visible and surely attract more visitors in time.
Designing skills are also developed after hands-on experience and a lot of practice.
Being familiar with tools, observing and experimenting, understanding patterns and symmetry, having problem-solving skills and creating new ideas are the essentials of a good design process and takes a valuable time.
Each step is meaningful and exciting because you know that it takes you toward the completion of your goals, even if there are a thousand bricks to assemble.
Lego instructions typically feature the addition of multiple new bricks to the model from one panel to the next.
So first of all, you must know the process restricts you to one defined track and understand that it will take a considerable time to complete your work.
You might want to reach your goals as quickly as possible and with the least effort possible, but the reality is different than your expectations.
You can go forward and backward through the process when needed, things might not have worked out just as planned, and considering too many things at once can be overwhelming and frustrating.
When you are in a creative process, you must be patient. You can finalize your blog after several drafts, you can design your graphics after many essays to find the perfect combination.
Keep your persistence and never lose your focus. All errors are fixable, just like fallen pieces can be replaced in a Lego set.
Never forget you can manage the process and overcome this challenge with only patience.
In order to get good results, it can take time and hard work will pay off!
6. Enjoying the Process
Do you know why it is fun playing with Lego?
It’s simple, it’s the process of building that brings enjoyment. It’s a kind of meditation and relaxing activity.
While you’re putting together all those different combinations of bricks, you don’t feel overwhelmed but still curious about what you will get at the end. You enjoy connecting each brick because you know the destination and you will get there.
Also, when you get the results of your hard work one by one, you feel more confident. Achieve a sense of accomplishment increases your self-confidence and self-belief.
When you enter content marketing, you aim to have some benefits as a result of your work.
You might want to increase your sales by promoting your products or empowering your customers’ loyalty with valuable information. You might desire to reach a broader audience or make a profit with affiliate programs.
Whatever you aim for in terms of profit, with hard work and good strategy, you will reach your goals one by one and achieving your goals will keep you motivated.
With each step you will take, you will see your development and how you are close to your target. Enjoy it!
To Wrap Up
Taking all of this into account, you understand now that content marketing is ultimately about the steps taken in achieving goals.
Creating truly valuable content requires hard work and research.
Designing stunning visuals requires hands-on experience and practice.
Unexpected situations can cause confusion but never forget that it’s a continual improvement process and getting results takes time.
Finally, when you consider content marketing as storytelling with the aid of texts and visuals and when you keep open the doors for creativity, you will see that you have fun with it, just like playing with your toys at your own pace.
We tried to demonstrate how it can be engaging and enjoyable at the same time.
To deepen your knowledge about content marketing and develop your skills, the International Institute of Digital Marketing presents a valuable education program called Content Marketing Master™ course.
The program teaches you what you need to know for creating content, how to utilize it in marketing, how it helps, and more. Besides, you get a globally accredited certification upon completion of the course.
To learn more about courses and enjoy the digital marketing world, you can visit the IIDM website.
About The Author:
Umit Arslan is a Licensed Digital Marketing Master™ at The International Institute of Digital Marketing™ and an enthusiast of the digital marketing world.
He loves to read and learn anything about marketing and likes to share his knowledge with the help of the words.