A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first at the top. It is a platform where writers share their views on an individual subject.
According to the First Site Guide blog, there are more than 570 million blogs on the web, which is the number of bloggers in the USA alone is almost reaching 31.7 million users by 2020.
The purposes of a blog
There are many reasons to start a blog for personal use and only a handful of strong business blogging ones. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.
As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.
The appearance of blogs has changed over time, and these days blogs include a wide variety of items and widgets. However, most blogs still include some standard features and structures.
Here are the common features that a typical blog will include:
- Header with the menu or navigation bar.
- Main content area with highlighted or latest blog posts.
- Sidebar with social profiles, favourite content, or call-to-action.
Types of Blogs
There are many blogs that you can choose, but how to find one that fits your purpose? It depends on your intention of creating a blog and making it stand out among the others. The SEO war in the cyber world is tough. So, here are some of the blogs that you might want to consider first.
- Personal blog
It is for the creator or writer to share personal things like experiences, opinions, lifestyle, etc. If you are promoting to motivate the audiences, this is the one that suits your purposes.
- News blog
This blog aims to inform people and constantly update the actual news that is happening, whether in your cities, state, or worldwide. News blogs are the new generation of a newspaper where we can have it through our phone or any devices to get the prompt news.
- Business Blog
It is to promote one’s products, services, advertisement, etc. It allows people worldwide to interact, such as collaborating, sponsorship, employment, and technology exchange.
Finally, it is quite necessary to get insights into Search Engine Optimization (SEO) to make your blog’s success and stand out. SEO is the practice to improve your blog’s search engine ranking, including your website metrics, user statistics, but most of all, content publication.
The media that you feature on your blog is the biggest contributor to your SEO score. Medias such as video, audio, text, image, etc., is how Google ranks your site. The better your SEO score, the highest Google will place your blog in a user’s search results. Therefore, you are recommended to create the most appealing content and use media to make it more enjoyable to read. This is how you help your blog gains readers and subscribers.