Everyone is familiar with the quote “CONTENT IS KING”. Look around, and we can find content everywhere. Can you imagine social media or the internet without content? No content means no digital marketing. Here comes the term content marketing as one of the channels in digital marketing.
Content marketing is like storytelling which contains relevant, valuable, and consistent content of a shared business on different digital platforms to attract an audience. Besides, it helps companies prepare and plan for reliable and cost-effective website traffic sources and new leads.
Content marketing is essential because of these reasons:
- Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)
- After reading recommendations on a blog, 61% of online consumers in the U.S. decided to make a purchase. (Content Marketing Institute)
- According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. (Curata)
- Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed. (CrazyEgg)
- Inbound marketers can double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts. (HubSpot)
Let’s have a look into types of content marketing :
- Infographics: Infographics are an excellent way to gain the attention of your target audience. They are a visual graphic that is accompanied by data that is relevant to your viewers.
- Blogs: Effective blogging is an essential part of an overall digital marketing strategy. In fact, it drives traffic to your website, generates new leads for your company, helps you nurture those leads, and gives you increased insight into your customer base.
- Videos: Marketers claim that videos help their customers better understand products. Most businesses are now using video as a part of their digital marketing strategy. 90% of consumers claim a video will help them when making a purchasing decision.
- Social media: It uses social media platforms such as Facebook, Twitter, Linkedin, Instagram etc.. to share who you are, what are the services provided by the organization.
- Podcast: Podcasting offers a clear and concise way for marketers and brands to communicate their valuable audience and lets businesses and brands tell their story.
- Emails: It allows us to build relationships with our customers, and it provides an opportunity to speak directly to them in their inbox at a convenient time for them.
Goals of content marketing strategy :
- Brand Awareness
- Generating Leads
- Engaging the Audience
- Generating Sales
- Retaining customers
Content marketing requires a strategy or plan. But it also requires some planning, resources, processes, and of course, people. The most crucial goal of a content marketing strategy is brand awareness. Content allows your brand to demonstrate its expertise in the field while providing valuable knowledge to help readers make a more educated purchasing decision.
When you publish a new piece of content, you’re showing leads to customers how much you know about the industry and the challenges they face. When it comes time to make a purchase, consumers will remember the brand that provided them with the information they needed to better understand their problems, solutions, and other options. This business becomes successful with more sales, and you can maintain customers.
Overall, content marketing is the building block of digital marketing. Content must be consistent and relevant that tells about your business that encourages traffic to your business. Content marketing is an excellent place for people who like blogging and have strategic skills.
For more Blogs: https://blog.thedigitalmarketinginstitute.org/
International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.
By Sathira Ranjith
Digital marketing analyst at
International institute of digital marketing ™