Devanshi Joshi, 30 January 2022
Before answering the obvious question, let’s first understand what Branding is. Communicating to the world audience while being creative with your work and strategically positioning your product encompasses branding.
The world that we live in is very quickly moving towards the digitization of everything. The shops you see on the side of the road, they have a digital presence. The movie theatre that you visit has an online website. A housewife runs a business digitally selling her homemade food. Everywhere we look now, the world is moving towards a digital world.
Branding comes in exactly here. What branding creates for these online businesses and hubs are a logo of trust. It can be said that when your product has a high brand reputation on the digital platforms, it is more likely to increase your company’s sales and profits.
How can it be done?
John Rampton defines branding as a promise made to your customer. And it stands true. With the advent of technology, it has become more important to position your brand properly in order to reach the right customers and make the right sale.
According to Entrepreneur, the first and foremost thing we need to complete in order to establish our product in the market is “Defining your brand.” This can be done in a few challenging yet simple steps.
- Create a logo
- Develop a unique tagline
- Integrate your mission and vision with the logo and tagline
- Strategise your marketing plans
- Make proper use of Digital platforms
- Be consistent with your targets
One needs to remember that success is not achieved in one night. Each step should be carefully assessed. Putting in the right efforts and dedication is essential to any brand and business.
Inclusive of these efforts, Digital Branding arises. Remember the important factors: “Brand, digital presence and marketing tactics.” This combination helps out online businesses to differentiate themselves from their competitors. It also increases sales, reputation of the company and loyalty from the customers in the long run.
Digital Branding is very useful but often neglected. There might be various reasons for this. Not enough money or resources. Nonetheless, investment in branding pays off.