Digital Marketing is essentially a type of marketing that uses search engines, websites, emails, social media platforms, emails, mobile applications to communicate and interact with customers. Digital marketing allows cultivating a wider audience, efficient communication, and customizing adverts and products.
It enables real-time communication and allows quicker problem solving and feedback from customers in comparison with Traditional Marketing. The type of Digital Marketing one uses depends on the product in question. Marketers must use the style that best suits their niche.
Skeptical Insights Against Digital Marketing
A friend of mine once said, and I quote,” Digital marketing is very sustainable, there is less use of paper. Instead of printing out flyers, leaflets, booklets, and brochures, one can simply receive them via email and keep the city clean”.
This caught my attention. Companies used to print out millions of flyers and have their sales representatives distribute them in cities. People may collect flyers just to be friendly and drop them in their bag or in the trash can 5 minutes after receiving them without even reading them. How then do marketing managers know the number of people that have received and actually read the flyers?
These are some of the problems that Digital marketing has managed to solve. By using digital marketing tools such as analytics, literally, everything is kept track of.
Types of Digital Marketing
- Content marketing
Involves the creation of blogs, videos, social media posts and sharing them on targeted platforms. Content marketing aims to stimulate a customer into getting interested in a particular product or service, leading to making a purchase. Using content marketing, a marketer needs to define the goals that it wished to achieve and specify the type of niche targeted. Questions such as,” What is the purpose of my content? who am I targeting? what are my customers searching for?” should be answered by the type of content you are creating.
Fortunately, some websites can help you with keywords, such as Ubersuggest, a free keyword tool that will provide you with the keywords that customers are searching for while improving your SEO and create more traffic for your website. Content creators can use Canva and Adobe Premium Pro to create animated small videos to make their blogs or social media posts eye-catching while providing value to readers.
- Search Engine Marketing
Every marketer’s wish is for potential customers to visit their website and eventually make purchases. As you can imagine, every company has a website. How then do you get customers to visit your website specifically? How do you improve your ranking and drive traffic to your website?
For a website to rank high in a search engine, a marketer must use an algorithm by optimizing metadata (accurately describing the page content, creating tags for each page using brief descriptive titles and informative URLs). Google offers a free search engine optimization starter guide to enable new users to improve their search results.
- Pay per click
Have you ever done a search before on google, yahoo, or Bing? Have you noticed ads or sponsored results pop up first?? PPC is basically buying visits to your website rather than gaining them organically.
- Social media marketing
This form of marketing might just be the cheapest and easiest way of marketing. Originally social media (Facebook, Instagram, Linked In, Twitter, Pinterest) was used for posting family pictures, graduation pictures, and basically celebration pictures. However, over the years, Social media has been used for advertising products and services by making posts with the content, graphics, and short videos. Instagram advertising is primarily used in the fashion and cosmetics industry; meanwhile, LinkedIn and Facebook are used but not limited to a professional audience.
Marketers can use Canva to create animated pictures and short video clips as stories or posts. To manage social media accounts marketers, have the option to use Hootsuite, Sprout Social, Later, or Buffer to schedule posts for an entire month depending on the marketer’s desirability. They can be used to see the comments, number of views, and likes made on their posts.
- Email marketing,
Have you ever made an online purchase, and on the website, they ask you to sign up by entering your email address in exchange for a 10% discount on your first purchase? Then you have already experienced email marketing. Once the Seller has your email address, they can directly communicate with you, send you newsletters, advertise promotions, and ask you for feedback upon receiving your purchased order.
So basically, email marketing is essentially marketing done via your personal email. The email can be customized to your name, needs, and preferences and suggest things you might be interested in. It enables a relationship customer between a buyer and seller and thus creating room for repeat business.
- Affiliate marketing
This is a type of marketing whereby a company uses influencers such as bloggers, celebrities, or people with a vast following on Social media channels, for instance, YouTube, to promote their products by using custom links. For example, let’s say Adidas has released a new sneaker. It can use an influential Youtuber to link in the bio the sneaker.
When people watch the YouTube video and end up clicking on the affiliate link in the description box and making a purchase of the sneaker, the Youtuber receives a 3% or more commission from Adidas depending on their agreement. Bloggers can also put an Adidas link in their blog posts, and when readers click on this link, Adidas pays a commission to the blogger.
In conclusion, digital marketing is basically engaging in marketing using digital platforms to advertise, promote and interact with customers. A company can choose or use all platforms depending on the niche and goals to be achieved.
Do you want to obtain more knowledge in digital marketing and get certified with an international licensed body? Then enroll for a Licenced Digital Marketing Master and gain in-depth knowledge that can potentially boost your small business and reach out to a broader audience in a professional manner.
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International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop DMI. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.
For Details visit: https://thedigitalmarketinginstitute.org/