Digital marketing is a form of marketing that allows businesses to advertise their product or service digitally through different platforms such as websites, social media platforms, emails and mobile applications. The main difference between digital marketing and traditional marketing – such as through TV or newspaper – is digital marketing is done through the internet. In short if you are using the internet to communicate your business’s values to your customers then you are participating in digital marketing!
How Does Digital Marketing Work?
Digital marketing works much like traditional marketing except when people refer to digital marketing they are referring to the various tools and online aspects of those tools rather than the underlying strategy behind it. In digital marketing these tools are used to find and attract cold and warm leads to your business, gather data and insights and notify customers about your business’s products and services.
These digital tools are often much more effective than traditional marketing tools because unlike traditional marketing tools, digital marketing tools are much better at finding and targeting customers who are actually interested in your product or service.
How to Create an Effective Digital Marketing Strategy
The First Step
in creating a digital marketing strategy for your business is identifying your target audience/market. This first step is no different to traditional marketing because with an ideal customer in mind, nothing else will matter and your digital marketing strategy won’t work because you don’t know who your marketing to.
Some things to consider when identifying your target audience is age, gender, race, geographic location and most importantly interests and values.
The Second Step
is creating an effective message that aligns with your target audiences’ traits and characters as mentioned in the first step, particularly their interests, wants and needs as well as their fears or frustrations. The better you understand your target audience, the better you’ll be able to deliver your message and ultimately, your product or service to them.
The Third Step
is where the digital aspect of marketing really comes into play as now you have to decide which tools and platforms you’ll be using to spread your message. These include social media platforms, email marketing, video, paid advertising and SEO.
Another reason why digital marketing is so effective is that regardless of age, gender and location, everyone is online and using the internet so you’ll be able to reach them through digital marketing.
Choosing which tools and platforms may be overwhelming with how many options there are available but an easier way to approach this is to consider whether you want to spend money on online ads or go with organic marketing which uses free digital tools.
Another thing to consider when deciding what tools to use is where your target audience spends most of their time. If a large portion of your audience is on Instagram or Tiktok it may be better to create videos or images as part of your digital marketing strategy.
Why You Should Have A Digital Marketing Strategy For Your Business
Digital marketing has become a crucial aspect of a lot of business’s marketing strategy because of the ever growing ecommerce space and rise of social media platforms. More and more people are logging onto their computers, laptops and phones and consuming content everyday.
The question is no longer why should you have a digital marketing strategy? But why shouldn’t you? Digital marketing tools make advertising to customers significantly easier and more effective than traditional marketing techniques.
The tools available to you now are highly cost effective and the rate they are able to capture data is almost instantaneous. The return on investment for creating a digital marketing strategy greatly outweighs traditional forms of marketing.
In marketing, the fundamentals always stay the same: advertise where peoples’ attention is, the difference now are the tools used to advertise. With the exponential rise of internet websites and social media, everyone’s attention has shifted towards digital devices such as computers and phones. We can see just how important having a digital marketing strategy for your business is and is undoubtedly one of the best investments your business can make.