People often ask themselves “Why is it when one thinks about or talks about something and it appears on their phone as an advert? Could it be, we’re being listened to? Maybe just maybe it’s a coincidence. Think about the last thing you searched and or fact checked what your friends were talking about. We’re indirectly giving our thoughts to the and ideas to search engines. Each and every word you use ends up being used in the algorithm. In Digital Marketing you have probably heard about crawling, indexing and the most important one is, where you’re running on the net.
Search engine optimisation (SEO) is getting traffic from free, organic, or natural search results on search engines like google. You might be wondering where this information comes from? These are people that are pulled from Facebook events or pages, people in custom audiences that created ads, to enhance their performance on paid Facebook, Instagram and YouTube campaigns.
How to target keywords.
Whether you reach your audience through AdWords or organic search, the keywords you pick for your search engine marketing campaign have a huge impact on your response rate, costs and results.
If you use search engine optimization, your choice of keywords can be the difference between a lucrative website that ranks for high-value keywords, and months of time spent on keywords that simply don’t convert.
Whether you’re an SEO aiming to further optimize your work or an AdWords advertiser looking for a quick and simple way to improve your ROI, read on to learn about which keywords actually count, how to target them and why you should.
Rankings Don’t Matter As Much As You Think They Do.
Rankings matter. But they’re not the metric you should be focusing on. If, by asking “How long does SEO take to start working?” you mean “How long will it be before I get top rankings?” then you’re mistaking outputs for outcomes. See Forbes article by Josh Steimle.
In conclusion. We’re not being listened to. We’re giving our thoughts, demographics and opinions on everything to the internet.
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Written by: Jessica Moali