The digital marketing trends are ever changing, however, one really interesting digital marketing tool is SEM.
Before we go ahead with what exactly is SEM, let’s talk about digital marketing first.
Digital Marketing is advertising through digital platforms which vary according to the type of strategy you are using.
These strategies would include social media campaigns, search engine optimization, paid marketing, search engine marketing (SEM), etc.
What is SEM?
SEM is a strategic marketing approach where businesses pay google to list their websites or promote them when you search for a specific keyword.
As you may have seen, when you search for a specific keyword, you see some websites promoted at the top, those businesses are using SEM and Google Ads to promote their businesses through paid marketing.
SEO used to actually fall under SEM however now SEM is solely known for being paid marketing while SEO is organic marketing.
A simple guide on how to do search engine marketing.
- Start with keyword research– by doing keyword research, it makes it easier to understand who your target audience.
In other words, who to promote the brand to when they search for a specific keyword.
- Make a Google AdWords account for your business
- Set up the paid ads– using Google Ads to start your SEM campaign. Keep in mind that google only charges per click. This means when a user clicks on the website, that is when you would be charged for your ad.
- Users will search for the keyword and see your website on the search engine results page (SERP).
A guide on how to do SEM with Google Ads
The first steps would be to set a budget aside to invest in SEM and research on the keywords.
The reason for this is Google Ads has something called an ad auction.
All the ads seen on the SERP have to go through an ad auction which requires research or identification of the keywords. The reason for identifying keywords would be to understand the amount spent on each keyword or each PPC.
Bidding on a keyword does not guarantee a win or a ranking on the SERP as google looks at two factors. The maximum bid and the quality score of the ad. A quality score is a diagnostic tool that gives an idea of how well the ad is compared to others. The higher the quality score, the more relevant and useful for the person searching for the keyword and your page landing on the SERP
The purpose of SEM is to help the business gain visibility on the SERP and helps you reach out to your target audience through paid marketing. SEM can be done on all social media platforms such as Facebook. Facebook guides through the process when using a business account to do a SEM campaign.
To learn more about SEO and SEM, visit https://blog.thedigitalmarketinginstitute.org/seo-sem-master-i/
For more information, visit www.thedigitalmarketinginstitute.org/