Digital marketing is a very long process from design to sale. To reach a high level of sales you need a well-designed and planned idea. In this blog, we will focus on a tactic named design sprint, making a good design and testing it on your customers in a very short period of time.
by Beyza Beyenal
The design sprint is a 5-day process to take crucial and critical business decisions through design, prototyping, and testing ideas with customers. This method helps to decrease the risk and the amount of money spent. By Design Sprint you can see how customers react before you invest all the time and expenditure of creating your new product, service, marketing campaign, etc. With a design sprint, you can get fast feedback, measurable and satisfying results in a very short time like five days.
The method also provides to go out of the traditional office work and replaces it with a smarter and more effective way of solving problems that bring out the best contributions of everyone on the team and helps you spend your time on work that matters.
Design sprints start with a team of around four to seven people. Preferably, teams include a facilitator, designer, decision-maker, product manager, engineer, and someone from a relevant business unit.
DESIGN SPRINT PROCESS
Every step of the idea is divided over five days and the team must follow the plan to reach the final goal. Now, let’s investigate how the design sprint works day by day!
On the first day of the design sprint, start at the end and set a long-term goal. Try to understand who the users are, what are their needs, what is the context… Discuss the problem with your team and pick a target problem to solve in five days. Make a map of the problem and formulate the strategy of your design or idea to make it happen at the end of the day.
On the second day of the sprint, after agreeing on a strong problem, focus on solutions. Every member of the team thinks about their solution to the main problem and writes it on paper. That way, there will be lots of solution ideas.
By the third day, evaluate all the solutions and decide which solution is the strongest and suits best to your problem. At the end of the day, your team should be able to make a step-by-step storyboard for your final prototype.
On Thursday, you build a realistic prototype. It might look overwhelming and impossible, but it does not have to be a working service or product. You do it to measure and predict the reactions of the customers when they will meet with the real product.
On the last day of the process, test the prototype on real customers and take notes of their reactions, measure your product’s strengths, and learn what does not work and the negative features of the product.
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about the author
Digital Marketing Analyst at International Institute Of Digital Marketing™