Wouldn’t it be great to come up top when customers search using a keyword related to your service or product on search engines like Google , Bing ,Yahoo etc.? Then you need to look into Search Engine Optimization in order to increase your web traffic.
So before we get started let’s explain the SEO jargon in simple terms that even a newborn baby can understand.
SERP-Search Engine Results Pages are pages displayed by search engines when someone inputs a keyword on a search engine.
Keywords -search terms that a website owner or SEO professional will use to optimize a website in the hopes of ranking at the top of Google’s results for specific keywords.
Organic Traffic- a number of site visitors as a result of unpaid search.
Page Rank -priority given to the placement of a link on the results page of a web search engine.
Long-Tail Keyword- a search term that is three or four words long used by people when they search for something on a search engine.
Search Volume – an average number of times a specific keyword being searched.
Keyword Stuffing -an act of cheating a google algorithm by inserting a keyword numerous times in a web page in order to rank higher on search engines.
Bounce Rate – a number of visitors who visit your site and exit without a single interaction on your page.
6 ways To Increase Organic Web Traffic.
1.Create Original & Valuable Content.
When you create content , you must have a readers mind and ask yourself if the content achieves what the reader wants to know. When the reader finishes reading your blog ,all their questions should be well answered. This means the content should be relevant and relatable.
2.Be Active on Socials.
You have to be active on social media. Because that’s where your ideal audience is. You can be sharing insights or content on twitter or linked-in about a specific topic. Another thing you can do is further share a link to your blog or website for those who want to learn more about the subject. Twitter is the most suitable as it supports short links.
3.Use Compelling Headlines.
Writing great content is not enough if you don’t have a catchy headline especially for a blog. Having a catchy headline can help drive organic traffic to your website ,because it will entice the reader to go ahead and read your blog .
4.Use Long-Tail Keyword Phrases.
I always recommend to always go for long-tail keywords rather than just main keywords with high search volume and high competition. This will help you rank high on google and ensure you get the right traffic to your site which is more likely to convert. The reason for this is that users who search using long-tail they already have an intent to either make a purchase or read your blog if they find what they are looking for.
For example if you sell used cars for middle class people you can use a long tail keyword like this “Used cars under $20 000’’.
Guest Blogging may be one of the most overlooked ways to really increase organic traffic. Guest Blogging or Guest Posting is essentially writing content for someone else’s website. The upside to this is that you get great traffic, leads , brand awareness and authority on search engines. Because you write for the established community. However the success of the guest blogging relies on writing great content , link building strategies and knowing your audience.
6.Optimize for Audience not for Algorithms.
In order to succeed at this you need to understand exactly who is your target audience. It goes far beyond just keyword stuffing in order to rank high on search engines . It is also about improving the website speed , readability in order to reduce the bounce rate.
Because if the page takes longer to load the reader or visitor is likely to exit your website and look elsewhere. You know what good news is ?There is a valuable tool that can help you see how fast your website page speed is and it is called Google Page-Speed Insights.
Well now that you know what to do to increase your web traffic without paying a cent. We have come to the end of today’s topic. Please comment below if you find these tips very useful.
For more about a specific course in this topic visit : International Institute Of Digital Marketing™