Today, your customer’s buying journey is completely changing. Your prospects are online consuming digital contents. Your audience is spending long time during the day on social media and digital platforms.
That’s why your business needs to create marketing contents to reach your targeted audience.
What Is Content Marketing
Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty.
Why Content Marketing ? : https://www.youtube.com/watch?v=zorDPQjlDWI
5 Reasons Why Content Marketing Is Important
1. Increase Your Brand Credibility & Reputation
You can win your audience credibility by writing articles answering your customer’s main problems. In fact, you will publish informative articles and contents showing concrete solutions to their main challenges.
Therefore You will be seen as a reference in your niche.
2. Reach Your targeted Audience
First of all, you are going to select your targeted audience or your industry niche. Then when you’re writing articles and digital contents, make sure your topics are interesting for your targeted audience.
As a result you will be followed by a specific kind of prospects with more and more audience form the same niche.
3. Generate qualified Leads
You already built your credibility and reached your targeted audience. Therefore, you will generate an increasing number of qualified leads. It means you will build a list of prospects who are seriously interested by your company solutions and products.
You can use this list to contact your qualified leads by customized contents or those qualified leads will contact you in the future when they will need your product.
4. Stand out of your competitors
You can be different from your competitors by being generous in your published contents. You can provide free tools and documents which are generally sold by your competitors.
Sharing free valuable contents will catch more your prospects and give you a preference when your customers will have to choose between you and one of your competitors.
5. Nurture your audience and stay connected with your customers
Tell your customers and your audience about your story. Do you know that stories sell. Your customers want to learn about your stories, your achievements and your journey.
Therefore they will be more associated to your brand and embrace your values.
Here How To Tell Stories for your brand: https://youtu.be/0RoZHfg7uiE
7 Proven Ways To Succeed Your Content Marketing
- Create Your LinkedIn Page
- Create Your YouTube Channel
- Create Your Facebook Page
- Implement Email Marketing Campaigns
- Optimize Your Website
- Organize Live Webinars
- Participate in Specialized Online Events
How To Implement Your Content Marketing Strategy
You already created different digital media for your brand (Linkedin Page, Facebook, Website, etc). Your social media and online platform need to be regularly animated by written contents, video media and graphics.
1. Design Contents & Graphics:
You can use Canva to design and create text, videos and graphics contents.
How To Use Canva for beginner: https://www.youtube.com/watch?v=FxyPBERjjEA
2. Create your post calendar:
You can use hootsuite to schedule your posts calendar. You will be able to plan in advance for your posts to be published for the next weeks using hootsuite calendar.
When using hootsuite you will be able to manage more than one social media platform at the same.
Here How To Use Hootsuite: https://www.youtube.com/watch?v=Ztk6PXD1EjU
3. Assess your content marketing strategy metrics:
Your content marketing metrics should be assessed. You will adjust your marketing strategy regarding the results you obtained.
Here How To Measure ROI from social media: https://www.youtube.com/watch?v=14Axd8qQYK8&list=PLlw9qxNtFom31wZ-YDGXwPrA3R8pkefL5&index=48
As mentioned in the article, you are more aware about the major role of content marketing for your business growth. It is your efficient online tool to enhance your company reputation and your message credibility.
Now you are able to reach your targeted audience using compelling and engaging digital contents. Many social media platforms (LinkedIn, Facebook, Instagram…) are available to spread your digital marketing contents.
And there are multiple software that allow you to design your contents and graphics (such as Canva) and to plan your posting publishing (such as Hootsuite).
For more resources please visit: https://blog.thedigitalmarketinginstitute.org/
Author: Ikbel JABRANE – Copywriter & Green Business Marketer
About The Author: Please visit https://www.linkedin.com/in/ikbeljabrane/