No one ever anticipated that the world would come to stand still and everyone would be on their laptops or mobile phones. Covid 19 has taught a lot of companies to redesign their digital marketing strategy as everyone is on the internet more than ever before.
According to Comscore Total Home Panel data, average in-home data usage is up 18% so far in March 2020 vs. the same amount of time in March 2019 (March 1-17, 2019 vs. March 1-17, 2020).
The most notable device-level data usage increases we are seeing in March thus far are for mobile phones, smart speakers, connected TVs, and streaming boxes/sticks.
Social media networks have become the greatest means for people to stay in touch with their loved ones and connect with people outside their homes.
Almost all social media platforms have reported a solid increase in user action over the last few months.
Some businesses were quick to notice the opportunity to provide digital users with meaningful engagement during the crisis.
It’s becoming essential to Adapt to digital marketing
It’s becoming vital for businesses to adapt their marketing strategies to reach customers at the right place and with the right content. This is why digital marketing forms of messages are so essential.
Social distancing has created physical distance between us, but it’s connecting businesses and consumers in completely new ways which a lot of companies are having hard times adapting to the new norms in the digital world.
Although the future is unknown, adapting to a smart and receptive strategy that helps you to communicate timely and efficiently can make you visible to more consumers and create lasting loyalty.
Outsourcing or hiring in-house new digital marketers?
Most companies are having hard times deciding whether to outsource digital marketing to agencies or hire in-house employees who are sometimes very expensive to retain.
Some senior managers are doing restructuring to fit their company structure to include digital marketing managers in their system in order to stay with the current digital wave which is sweeping everything to the internet
Conclusion
When it comes to digital marketing that notion of where to start is always the question many businesses are asking themselves.
Businesses must know where to start their online presence to maintain their communication, brand awareness, and competitive edge. The digital marketing institute is here to help your business with whatever growing needs you have.
Whether your business wants to use organic advert, paid advertising to highlight special offers, or complete digital marketing strategy.
Now is the best time to showcase your business to the right clients and get more revenue in the long run. You will always benefit from having a dedicated team who can offer you the best services at an affordable price