Why digital marketing is important?
Starting a new business can be frustrating and running can be tough for an entrepreneur in 2021 and Digital Marketing is the way to take your business on another level.
In the olden days, the best ways to reach your target customer was with a word of mouth, printed flyers, posters, ads in the paper, and a tv commercial or two.
The modern market has shifted into the realms of digital marketing and the difference is astonishing. Small businesses now have the potential to reach thousands of people across the globe in just a few clicks.
The potential is huge. So enormous, that you might feel like you don’t quite know where to start. Which is the best platform for your business and are there any cost-effective ways to help get you started?
Read on and discover the importance of online marketing and how you can use it to rapidly grow your business in 2021.
Understanding the importance of online marketing
Online Marketing is the ideal ticket for dispatching an independent Small Business and getting it headed for progress. Here are some of the reasons it’s so important:
We live in a digital World
To understand the importance of online marketing, you first have to look at the way people live in the modern age.
In the US, mobile phones are checked 8 billion times every day in total. We are officially addicted to our smartphones. We’re so reliant on the internet making our lives easy that it’s estimated we stay connected to WiFi 24 hours a day, every day.
We use it to remain fit, to interact with our companions and associates, to arrange our suppers, to control our homes, and to organize our lives. Living online simply makes life such a great deal simpler.
The power of digital living also gives us instant satisfaction with the things we want. This year, more than half of shoppers will use a smartphone to complete a purchase. Hone that down and you’re looking at 95.1 million Americans that are set to make a purchase via a smartphone.
In order to have truly effective marketing, you need to be where your customers are, and it looks like they’re online.
Quick set up on Digital Marketing online platforms
Gone are the days where you needed to move to go to a bank for a credit to purchase a property before you could settle in. These days online platforms like eBay, Etsy, and Shopify assist you with getting up a small-scale shop in only a couple of snaps of a mouse.
You don’t need to spend out on a fancy interior or hire a team of employees, either. As long as you have a little coding added to your repertoire (or know somebody that does), you can make a professional shop without needing a huge budget.
Now that your business is set up, the importance of online marketing will become even clearer–you’ll need to get the word out and drive traffic to your site if you’re going to succeed.
High return on investment on Digital Marketing
Part of the importance of online marketing is the potential it has for an incredible return on investment. A few simple strategies like the ones below are affordable for smaller businesses and, when done well, can bring in hundreds of customers while getting your figures into the black.
Big launches and events are great ways to get publicity for your business, but in those early days, they might not be as achievable as you’d like.
Part of the importance of online marketing is that it affords you a faster way to publicize your new products, events, and promotions without breaking the bank or straining resources.
So you see, being online in some form is absolutely essential if you’re going to define your target market properly online in today’s marketplace. So which platforms are available to you and how can you start using them to expand your business?
Routes to Digital marketing
Now that you know the importance of online marketing, it’s time to look at some different ways you can start using it. Chances are, you’re already using a number of these in your daily personal life!
Social media is a powerful tool for connecting your business directly with your customers. You’ll be able to use platforms like Facebook and Twitter to collect customer feedback and chat directly with them about any issues they’re having. Facebook has hit 2.91 billion monthly active users as of the third quarter of 2021
As of January 2021, there were 4.93 billion active internet users worldwide – a percent of the global population.
Which country has the highest number of internet users?
China, India, and the United States rank ahead of all other countries in terms of internet users. China has more than 854 million internet users, and India has approximately 560 million online users. Both countries still have large parts of the population that are offline.
With the rise of Digital Marketing, you can Leverage your Startup business by building an online presence and growing a community that’s interested in your products or services. By choosing various platforms you have a high chance of gathering email lists and a sales lead to market to various platforms where your customers are engaged. Rather than trying too hard to scream for attention in a crowd full of competitors.
Display advertising and PPC
When you examine the importance of online marketing for your business, never underestimate the power of PPC and display advertising. Like little newspaper ads that follow you around the internet, these are great tools for customer conversions and acquisition.
Use PPC (pay per click) ads to target customers searching keywords that match your product or offer.
Bidding on these keywords can be pricey, so get in touch with a paid media specialist that can help you allocate your budget effectively so you get more for your money.
You can use banner ads to target customers that have bounced or not converted after visiting your site. ‘Sticky’ ads like these will follow customers around the internet and show them the products or services they were looking at.
Bring them back in and get that order by using your digital banner ads to give them an exclusive offer to help close the deal.
You can also try display advertising on Facebook. Nifty carousel ads can be used to display your products and services to the Facebook users that match your customer demographic, so you know that the right people are seeing what you have to offer.
Easy ways to kickstart your online marketing
If you’re just starting out in the world of business and aren’t really sure about the importance of online marketing and how to get a digital marketing campaign off the ground, there are some affordable and easy things you can try.
1. A social media campaign
Bring those social channels into play and create a campaign that helps get your customers engaged. Something simple and interactive, like a competition, is a great way to get the ball rolling.
Make sure that you get all your participants using a hashtag that you’ve created just for the campaign. That way you’ll be able to track its progress and locate participants easily.
Keep the conversation and buzz going by reposting and replying to participants.
2. An email campaign
When used effectively, an email campaign can give your next launch or promotion the support it needs to succeed.
Create a strategy of emails that preview your campaign, launch your campaign, and give a final chance to shop.
This timeline of preview, live, and ending emails are a great way to make sure your customers are aware of each stage of the promotion as it hits, so they don’t miss out. It also helps you to keep your promotion front-of-mind and top of the email inbox!
Schedule your emails to send at optimum times of the day to help build your sales–if weekends look a little slow on your site, a weekend-long promotion might be a good place to start.
You’ll want to create a really catchy subject line to make sure you get maximum open rates and ensure that any promo codes or links your customers need are included.
3. Email Sales Lead
Another affordable tip is to implement triggered emails into your website. If a customer adds items to their basket then fails to buy, you can hit them with a dropped basket email to help them convert.
If they sign up to your site but don’t buy anything within a few days or weeks, why not set up an email that gets in touch and asks if everything is okay? Not only will you benefit from finding out what the sticking points are with your business, but you can also help convert a customer.
You can also use triggered emails for customers that have dropped away and no longer shop with you. Just decide how long they have to have been away before they’re considered ‘lapsed’, then set up an email that updates them on all the latest things on your site and sees if you can reactivate them!
4. Partnerships and influencer marketing
Discovering the importance of online marketing doesn’t mean limiting yourself to your own website, emails, and social channels.
By forming partnerships with other businesses or influencers, affiliates within your industry, you’ll be opening up a whole other market for yourself, as well as nabbing some extra exposure for your business.
Try your hand at influencer marketing by reaching out to bloggers, bloggers, or big names in complementary industries to see if you can work out a partnership that benefits you both. You’ll be able to feature in their emails, blog posts, and social channels, and vice versa.
It gives you a lot of fresh digital content and helps them out too.
By now you should be well and truly sold on the importance of digital marketing.
This marketing tactic can be relatively low-cost for an entrepreneur or small business and can yield incredible results when you choose the right platform, right time, and right content for the job.
So what are you waiting for? Go ahead and start planning your route to more customers, more Sales, And more exposure
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