Before we answer ” Why is Digital Marketing Important? let us first define what digital marketing is so that we can have a basic understanding of Digital Marketing.
Digital Marketing is the component of marketing that uses the internet and online based digital technologies such as computers, mobile phones and other digital media and platforms to promote products and services.
Types of digital marketing
Search Engine Optimization
Content Marketing
Social Media Marketing
Pay-Per Click(PPC)
Affiliate Marketing
Email Marketing
Online PR
Native Advertising
Marketing Automation
Sponsored Marketing
Now that we have a basic understanding of what Digital Marketing is we can go on to explain the importance of digital marketing. Digital marketing is important because:
You can easily reach your consumers
In order to drive the right traffic to your online store and increases sales, you first need to define what the right audience is for your brand. The number of people who are on the internet increase every single day. People are spending most of their time on the internet. Compared to traditional marketing, digital marketing has become much easier to reach a large number of consumers and prospects in a shorter period.
Progress can be easily measured
Digital Marketing enables you to measure success on a daily basis and pivot as you see fit. (Digital marketing)Gives you a comprehensive, start-to-finish- view of all the metrics that might matter to your company. You can monitor the change in your figures over time, giving you real information about whether your marketing message is getting through to the right people.
More cost effective
Digital marketing has opened up the arena of marketing to smaller and medium-sized firms the world over, putting them onto a level playing field with bigger businesses , through its affordability. It is much easier to stick to your budget. You are able to scale your spending.
With the data generated by these online advertising techniques you also get feedback on how efficient your advertisement spend was too. Decreases the amount of money you are spending on a certain channel if it is showing high ROI.
Speed
As we all know that time is the most valuable thing anyone has. Something that you can never get back. In this day and age not everyone has the time to sit down and read a newspaper. Everyone is on the internet and that is where you can bridge the gap that traditional marketing has left open.
You can get your message out there quicker in the virtual world. All that is needed is a simple click. Compared to the traditional way where you have to get printed materials produced and distributed. Social media posts or website updates take a few minutes compared to the process of creating and printing a flier.
You can target your audience directly
With traditional marketing you have to advertise nearly everywhere
with the hope of reaching your audience whereas digital marketing allows
you to target your consumers by directly putting up information. How? By putting up information about your target audience. This builds a healthy relationship with the consumer as they believe that you are taking time to contact them personally about their interests.