SEO plays a key role in marketing and can’t be ignored by businesses these days. 81% of people search online for products or services. However, most businesses don’t know how important SEO is. If you don’t know it as well, don’t worry, here is the right place to understand SEO. Even now it’s not too late to learn it. We’ll help build your basic SEO knowledge and explain why businesses should do SEO.
1. What is SEO?
SEO stands for Search Engine Optimisation. It’s one of the marketing tools for improving your site through organic search engines results. The majority of online traffic is driven by search engines.
Optimising your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Google’s organic results are the biggest driver of web traffic. In other words, understanding how google search engines work gives you more opportunity to rank higher compared with other search engines.
I recommend learning google first. Once you comprehend it, you can study others depending on where you live, your target audience, and your clients.
For example, in China, Baidu is the top search engine player, followed by Qihoo 360 and Sogou. If your target audience is Chinese, you need to know about these to boost your website.
2. Why is SEO important?
SEO is important because it’s about understanding specific demographics, what people want to know online, and what keywords they are using. If you understand all of these and then optimise your website properly, your website will be more visible, which means it brings more sales and customers.
SEO is not only for visibility but also improving the user experience and usability of your website as well as social media promotion.
Another reason why it’s important because you can accurately measure and monitor your traffic, conversions, and any other metric to improve rankings using tools like Google Analytics.
3. Why should businesses do SEO?
We now understand why is SEO important but you may be wondering exactly what is the benefit for businesses doing SEO?
1.Boost your website clicks
71% of users only click on results from the first page while second-page results are far from a close second coming in at under 6% of all website clicks. It means ranking on the first results page is important to get more sales.
There are many ways that you can boost your website through SEO such as publishing-related content and updating your content regularly. You can optimise your website from a different angle to increase the number of website clicks.
2.SEO builds brand awareness and credibility
Brand awareness is the extent of consumer recognition of a product. Creating brand awareness is important for promoting a brand. SEO helps your products to be found easily by search engine through organic search.
65% of users trust the Google search engine results page (SERP) when searching for information. In other words, the top rank is the key factor that makes users trust your website and many people reach you.
3.SEO increases social media following.
Once your website shows on the first page, more and more people will find you. Furthermore, you get more followers as users reach your social media through your website.
4.Improving user experience and usability of a website.
SEO leads to a better user experience and usability of a website.
This includes high-quality content that delivers what users want to know with related photos or videos. Relevant information and easy to follow navigation helps the website to become more user-friendly. The more users click on the website, the higher the search ranking you get.
Nowadays, we can’t ignore Search Engine Optimisation for marketing.
SEO does not only bring many benefits for businesses but it also improves user experience. There are many reasons why businesses should do SEO, but the thing is that it can help grow your business in a sustainable, long-term way. You should never stop doing SEO even if your website ranks at the top. There are always ways you can optimise more to get buyers and revisitor.
It takes time to optimise the website but taking the appropriate steps will make your website appear on the first page result.
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International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM.
Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years.
In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing.
Because of this, the need for a solid, stable foundation for marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.
About the author
Momoko Matsuyama is a brand marketing analyst intern from International Institute of Digital Marketing ™.