What is SEO and what is its value to websites?
SEO is one of the core concepts in digital marketing and it is one of the digital marketing factors. So SEO stands for Search Engine Optimization, and Search Engines like Google, Bing, Yahoo, etc.
Search Engines have made an enormous number of updates which lead to organizing and making content quality like Panda, Penguin, Humming Bird, and a lot more. For users to get the best results relevant to their search query at the top of the search page, Optimizing for them means you are aiming to get a better SEO score to make each Search Engine choose you over your competitors.
To get to the top of the search results, which makes you get organic traffic, which means people searching precisely for things that you offer and end up being potential customers. SEO Traffic is considered one of the richest because it targets directly people who are interested in your business whether it’s a product or service and completely free.
Parts Of SEO:
- On-Page SEO: This means on your page the part where you have control over and can execute your strategy as you have the authority to make instant changes.
- Off-Page SEO: This Part refers to everything outside your bounds and can be done to improve your website visibility and how it looks for others as well as maintaining good quality backlinks.
- Technical SEO: This Refers to website and server optimizations that help search engine spiders crawl and index your site more effectively.
- Keywords Research and Strategy: This is for taking advantage and optimizing for the right words which will grab your desired customers.
If you are interested in knowing more about these you can sign up for an SEO Course that will explain all to you and more briefly you can start up with SEO & SEM Master I™ then SEO & SEM Master II™ then SEO & SEM Master III™.
Why are SEO Audits important?
Whether you did it yourself or someone else did it for you, having an SEO Audit is a must for all Websites New or Old in order to keep improving and making search engines always choose you among the top while giving results for customers that are searching for specific keywords which might end up in your site because it is related to their interest.
SEO can find out a lot of important factors that help you directly and indirectly in the terms of your business, such as your website content quality and your website speed quality as well as your links and what makes a good link or bad link to your site and a lot more.
By knowing where your site stands currently and how well it is performing against your competitors then you can set up your strategy and aim for the best.
An SEO Auditor can give you exactly what your site is missing and what it needs in order to become better, and what your competitors are doing better than you and where you can strengthen your weaknesses which makes you more interesting for the humans and bots.
Speaking of bots:
Did you know that Bots which are called: Spiders and Crawlers reach your site frequently and all the other sites that are reachable and ranks them in a hidden score and then decides which one deserves to become in top results and ranks them as page 1 or page 2, etc.
And in each page and where it should be ranked 0 which is called a rich snippet to rank 10 which is at the end of page 1.
And According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second-page results are far from a close second coming in at below 6% of all website clicks.
and that is alone worth it for you to optimize and make some strategies to gain higher authority which leads to a higher ranking on search engines.
Important :
SEO is long-term oriented, so I advise you for patience and consistency in terms of SEO strategies and tactics.
Conclusion:
By Optimizing for SEO correctly by following best practices and staying updated with the latest Search engines terms and updates you will be able to skyrocket your organic free traffic and boost your CTR(Click-Through-Rate) and then you can optimize for your CTA (Call To Action) and have your goals achieved.
SEO is as important as any other field in digital marketing and should be kept in mind while running an online business or a website and can improve your CTR Directly by optimizing it in the correct and accurate way.
About The Author:
Baraa Bayrakdar is a Business Administration Grad and currently working as a Brand Marketer Analyst at the International Institute of Digital Marketing™