SEO is a term that is very familiar to everyone who is in the field of digital marketing. What is it? It is the process of improving the quality and quantity of websites from search engines. It helps the businesses to higher the rank in search results. Architecture, Content, and exposure will help to earn backlinks and social mentions. Now it spread around the local businesses too. According to an estimate by Review Tracker’s study in 2017, 35% of all search traffic is local.
Do you know why? It improves your online presence, increases organic traffic, and helps you to grow your business. SEO is needed for every type of business that has its online presence. It is not necessary if you are looking for immediate leads or sales. Because SEO requires strategic planning execution and ongoing management. Do you know the benefits for businesses?
- User Experience
By giving high-quality content that your target audience is looking for in a structured manner will direct to a positive impact on the customers and it leads to a better user experience as well. By adding additional long-tail keywords, improving technical SEO, Optimizing metadata, Developing new content, and building quality content you can improve your website visibility.
- Easy to get traffic
If you need to get more genuine traffic you need to be on the first page when a customer searching what they are looking for. And it helps to target specific customers. So it is important to optimize your site accordingly. A Better SEO strategy can get your page ranking for a variety of short and long-tail keywords.
- Build Credibility and Trust
When people search for business with relevant keywords and phrases, they should find you at the top of search results. Then prospects believe that you are the best. Websites having a higher ranking in search results viewed as more trustworthy and credible. It will help to make your brand stronger. Being there is the first step. After that, you need to interact and engage with the prospects. Solve their problems. Gradually it increases credibility and builds trust.
Nowadays everyone depending on google for the information. So, optimizing your website to rank higher by giving accurate and updated information, prospects will follow your product and services and you can build a relationship with them. It helps to increase your sales.
- Easy to target specific customers
The beautiful thing about SEO is that you can generate specifically targeted customers. Depending on your company you may have different target audiences. Using specific keywords that related to your products and service, can easily reach out to customers who are looking for your products.
- Less Expensive
As compared to paid advertisement it is very cheap. Lowers marketing expenses also.
With a well-planned SEO strategy, once you are in the top position, the result is unimaginable. SEO can decrease not only digital advertising expenditure but also traditional advertising costs. It is more cost-effective than traditional advertising and marketing.
- Long Term Asset
SEO is a long-term process. It needs continuous effort and attention to get results.
Sometimes it will take around 6 months to reach the optimum position. Once placed at this position the chances of moving down are very rare. To maintain your rankings you need to include SEO in your marketing budget. By making long-term practice you are maximizing ROI and building benefits like brand awareness, lead generation, etc.
- Ahead of the Competition
There are millions of websites are there. When a user searching for a product or service that related to your business, your website needs to be on the first search engine results page. Because 75% of the users don’t click past the first search engine page. That’s why SEO is essential to compete against your competitors. An effective SEO strategy will help you to stand out from the other websites.
It is highly measurable. Using Google Analytics you can see the volume of traffic and how it related to organic search goals. Also, Conversions, Progression of website rankings, and more can be measured. By using the right tools you can identify which keywords are suitable for your business.
The benefits of SEO for businesses are limitless. When you optimize your website it is not only for the online presence but also helps the marketing efforts. Nowadays customers more interested to see organic promotions rather than paid promotions. It’s considered a New age marketing technique. But for this brand’s web presence is essential.
Unnikrishnan Namboothiri K.N., Digital Marketing Analyst Intern at IIDM.