In today’s age it is important for all businesses to invest in Search Engine Optimization (SEO). This blog post will focus on the importance of small businesses specifically investing in SEO.
Having an online presence does not only mean being active on social media platforms, it also means having a website. Websites are informative and are used to draw in potential customers. It makes it easier for potential customers to decide on whether or not they would like to purchase your products or services.
But how do you as a small business get these potential customers to visit your website? In this blog post we will share five reasons why small businesses should invest in SEO.
1. Create a user-friendly website
When creating your brand’s website ensure that it is easy to navigate. Potential customers are attracted to websites that are well-structured, clean and uncluttered.
Remember that search engines help users find the answers to their questions. By spending time on creating content that is intriguing and of value to potential customers will allow for them to spend more time on your website. By assisting them in finding the answers that they are looking for.
Remember that when your content is of an exceptional quality you can become a thought leader in your field.
2. Find the right keywords
Take time to think about the keywords that your customers would use when searching for your products or services online. Make a list of possible keywords – between 20 – 50. If you need assistance with drawing up your list you can use Keyword Tool to assist you.
Once you have chosen your keywords they should be added to each page on your website. This will assist in the web pages ranking higher than your competition – if you chosen the correct keywords.
Select keywords that are applicable to your business, do not use keywords that are misleading to potential customers.
3. Building Brand Awareness
The benefits of ranking higher on the search engine results page (SERPs) is building brand awareness. When your business appears on the initial page of any major search engines (Google, Yahoo and Bing) potential customers are more likely to trust your brand.
If small businesses are wanting to grow it is important that they invest in SEO and start to gain top rankings for their key terms that have been selected.
Today search engines play a major part in making or breaking a brand. If your target audience cannot find you, how will your business grow?
3. Cost effective marketing tool
Small businesses do not have huge marketing budgets like big companies, and they do not have money to waste on marketing channels that might work. Developing a SEO strategy is the answer for small businesses to receive the same results as big companies without spending too much money on advertising.
Once your website attracts the right customers and your sales start increasing, your SEO spend will decrease. Your ranking will be enough to get you a few new customers without having to spend money on paid marketing campaigns.
You will still be required to maintain the SEO, but the cost will be significantly lower than what you would spend on advertising.
5. Patience is key
Remember to be patient, results will not increase overnight. It takes a couple of months for a website to move significantly higher in search engine rankings.
SEO is constantly changing, and what works today might not work in two or three years. It is important to constantly work on your SEO strategy and to stay abreast of the latest changes that affect your rankings.
To grow your business and find out more about our SEO courses on offer go to our Learning Leaf tab and find the right SEO course for you.