Digital marketing has taken the world by storm as many more businesses lean towards it. Digital marketing has leveled the playing field when it comes to small businesses and huge enterprises as it’s inexpensive and you can measure its success rate. In this article, we get into how you can use digital marketing to help your business. But first, let’s break down what digital marketing is.
What Is Digital Marketing?
Put simply, digital marketing is the act of marketing products or services digitally or online. They help introduce and entice your market into buying from your business.
Now that you have an idea as to what digital marketing is, let’s look at some of the most effective forms and how to integrate them into your business:
Search Engine Optimisation (SEO):
SEO is a great tool to use for blog posts or social media networks. Basically, it’s the act of “optimizing” your content so that it shows up more frequently on search pages. This can be as simple as using keywords in the title or hashtags of your post which will, in turn, help it organically show up on search results.
Social Media Marketing (paid and unpaid):
this one is very self-explanatory but so many businesses don’t do it effectively that it almost becomes…redundant. When done correctly social media can be the biggest driving force in sales and yield a higher ROI. using things such as hashtags, location posts, and posting at the right time, you can see a large amount of web traffic coming from your socials. Another sure way of increasing sales is by paid social media advertising. this means you would pay, for example, Instagram to display your ad for a certain amount of hours/days to a wider audience.
Paid Search Advertising:
This form of digital marketing is exceptional in targeting your ideal customers. Paid search advertising means you pay google, bing, or yahoo to be one of the first options when a user searches for a specific product or service you sell. Thus, it’s matching you with customers who are specific with what they want for your business which can cater to their needs.
We’ve all seen it. the heavily click-baited articles that feed you with curiosity to “guess what happens next?!” These “bottom of the page articles” that appear on most websites are known as native advertisements. These may be hard to spot as they’re well hidden among other non-paid for ads which is why it’s effective. because the reader won’t be able to tell that it is paid for.
Marketing in the digital age is the way of the future. You can track the results of your digital marketing efforts with great accuracy, which means it’s easy to identify which techniques are delivering profitable results and which ones need some work, in addition to all of the other advantages we’ve discussed throughout this article. We hope to see you integrate digital marketing into your business and get the web traffic you need to grow your business
About the author
Nthati Mothebe is a young and passionate woman with big dreams and the drive to achieve them. She fell in love with writing at a young age and used her gifts to curate articles based on topics that rivet her!